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The Importance Of Niche Research

I’m getting away from my normal “ramblings” message because I want to touch on a topic that may just be one of the most important topics when it comes to making a living online… niche research.

Why is this so important?

The reason is because the niche you choose, and how you go about choosing it, may very well mean the difference between success and failure with that niche EVEN BEFORE YOU START PROMOTING IT.

If that sounds like a strong statement for it, there is a reason why.

Let’s take an example, albeit a far fetched example. But it still applies.

Let’s say you had a strong interest in underwater pole vaulting and decided that you want to try to make money online selling books or a course on how to underwater pole vault.

Now, if you didn’t do any research, you’d just go and create the book and start to market it. Eventually, you’d see that you weren’t making any sales. Now, if you had done your research beforehand, you would have found that NOBODY was even looking for information on underwater pole vaulting. Had you done this research, and had any sense at all, you’d decide that this wasn’t a good niche to get into and you should not bother with it.

That’s one side of the coin.

The other side of the coin is getting into a niche that has so much competition that there is just no way that you could possibly break into it without a monster advertising budget and some big time marketing skills. And even then, you might not make a dent.

This is why niche research is incredibly important!

Don’t overlook it because you don’t want to take the time, or you THINK your idea is great, or you assume that because you are interested in it then everyone else is too. This can be a huge mistake! A lot of marketers have wasted untold amounts of time and money creating or promoting products that nobody wants.

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