Nuts…Salted, plain, peanut, cashews.
Crazy people, crazy marketers, crazy just about anything.
Okay, I won’t go there.
Interesting how one word can have so many meanings. Well, that’s pretty much what it’s like in the Make Money Online World. You have many words that have multiple meanings when it comes to earning a living on the Internet.
This could mean the promise on a sales page that if you’re not satisfied with your purchase, you’ll get your money back.
It could also mean that your business partner has just promised you that your latest promotion is going to knock the socks off the Internet marketing world…right before it bombs out.
It’s a funny thing about guarantees. They’re so easy to make, but so few people really honor them.
I’ve sometimes had to write multiple emails to a company to get my money back on a product that not only didn’t perform as promised, but didn’t work at all. The great “blog blaster” is a perfect example of this…It did nothing.
If you’re going to be in business, you MUST honor your guarantee. You don’t have to make the greatest guarantee in the world (though I recommend it) but whatever guarantee you do make, honor it. Back it up with actions.
The consequences of not doing this are severe. It only takes a minute to totally ruin a reputation that took you years to build. Yes, I know, some people take advantage of guarantees. They’re called serial refunders and we all get them. But they are few and far between and we can’t allow those few people to influence the way we do business.
I’m a firm believer in karma. Do what’s right and it will come back to you many times over.
As for nuts, personally I think they’re a little too dry for me.