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How to Make a Second Sale Immediately After Your Customer Buys

One of the most important aspects of internet marketing is the ability to sell multiple items to the same customer. That’s why the 80/20 rule is so important — meaning 80% of your money will come from 20% of your customers.  If every person who came to your site only bought one item and never came back, you would have to continuously drive more and more fresh traffic to your site to experience growth in profits. This is how many internet marketers go about running their online home business, and it can work, but doing it this way is so much more difficult than it needs to be. 

I have found that the more sales you can make to each and every one of your visitors, the easier your job becomes, by far.  It is a known fact that people who have already bought from you once will be much easier to sell to on subsequent occasions (as long as you are providing good products/services).  Think of how much more profit your online business would be producing if every one of your customers made at least four separate purchases from your site over time!

One of the best times to get many people to make a second purchase is immediately after they place an order.  It is at this time that their trust in you is at an all time high.  You have successfully convinced them that you are looking out for their best interest and are offering something of great value.  If they didn’t feel this about you they would not be ordering in the first place.

So how do you go about selling the person another item right after they have finished making their first purchase?  It is actually quite simple.  I am amazed at the number of online marketers who fail to utilize this tactic. 

Here is what you do: Create a thank you page your customers are taken to after they finish ordering.  On this thank you page include an enticing offer for another related product, or a great add-on to what they just purchased.  This product should compliment or enhance the item the person just bought.  The reason this works so well is that you catch them when they are still in the mindset to buy.  They probably still have their credit card out.  This makes selling them on the second product much easier.

You will find many people respond positively to your thank you page offer and order.  This will make your profits explode.  My online business profits increased by about 60% after implementing this simple thank you page offer and I don’t have to do anything else to get the extra sales.

If you don’t have a second product to offer that’s no problem.  You can easily offer an affiliate product. All you need to do is find something that matches what you already offer and recommend it.  This is a simple and effective remedy if you don’t have a second product of your own.  I strongly recommend that you don’t let this powerful internet marketing technique go to waste.  Add this simple offer and watch your online business profits explode!

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