Starting in a home business fills most of us with apprehension, but once the money is handed over, we want to see some return on our investment. Most of us jump in and then say, “OK, what now?”
Blogging is the answer and it can all be done for free. The first thing to do is to start an account on blogger.com or wordpress.com They offer a series of templates to help you design your blog. Give yourself an hour or two and experiment. Play with all the templates and see what the versions look like. It’s actually fun to do and will help take away the stress that comes with working with the unfamiliar.
Now you need to think of a great title for your blog. Try to think of something creative that will give the readers (and the search engines) an idea of what you essentially are trying to promote. If your title has great key words that you will use in many of your posts, the more it will be recognized. Do not stress about that though, just think of something that suits you and your personality and your product or business.
Start writing and introduce yourself. The best way to create a following is to give them a reason to want to read your blog. It is not only about the information you will offer them. That is a major part of it indeed, but it is not the only reason that people will want to come back.
The internet is so anonymous and there are millions of people doing exactly what you are doing. Add a personal touch and let people begin to see who you really are. Show your personality, vulnerability, creativity, intelligence, knowledge, flaws and whatever you can in your writing. Intersperse your posts on your product and the business in general with a post on how excited you are about your business. Tell a humorous story that teaches a life lesson. Write about your progress. Let the reader see your successes and sometimes failures and they will begin to trust you.
In between those articles start researching SEO and take it a little at a time. Obviously you want your blog to be read and indexed by the search engines. It takes time.
Take baby steps and enjoy the entire process because it is truly a blast!