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7 Ideas for Newsletter Content

You have a very nice growing list of subscribers to your newsletter. Sometimes it’s hard to find new ideas to add or if you’re new at this, what type of content you want. If you display your newsletter for visitors to read, then your goal is keep them interested and eventually become subscribers and of course, you want to keep your subscribers subscribed.

Here are seven ideas for newsletter content:

1. Newsletters are great for informing and keeping your subscribers/readers up-to-date on current happenings or upcoming events. Make announcements about online workshops, web conferencing or new project ideas. For something extra, you may want to publish special holiday editions during the holiday season.

2. Ask the expert or have a Q&A/poll section. This is a great way to generate feedback, encourage participation and readers’ interest.

3. Product or ebook reviews. This is a benefit for you. By doing product or ebook reviews, it’s a great way to increase sales. You know the saying; people will buy from people they know and trust. Of course, you will be offering something of value and you both win.

4. Offer a freebie. Who doesn’t like freebies? It could be anything really. If they subscribe to your newsletter, you can give them a sneak preview by allowing them to download a chapter or two of your ebook. If they are interested, they can purchase the ebook at a discounted price. Or give them a free report on something relevant in the industry. The sky’s the limit when it comes to freebies.

5. Profile subscribers. This is a nice way of getting to know your subscribers and to show them your appreciation. Don’t you think they may have something to offer and share with the group that would be beneficial?

6. Helpful tips. You don’t need to have a full-fledged article to be considered informative and resourceful. Simple, easy to remember tips can go a long way.

7. Mix it up and offer a joke of the day, smile of the week, inspirational quotes or even a brain teaser. All work and no fun can become a stressful day. A quick pick-me-up can do the trick for early starters and late workers who need just a bit more energy before they call it a day.

Your newsletter doesn’t have to be long, but it needs to have useful content so you will get more subscribers and keep your current ones excited for your next update.

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