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Six Secrets for Writing Killer Sales Copy

If you’ve been an internet marketer for any amount of time at all you will know that your site’s sales copy is very important to your success.  The sales copy can literally make or break your online business.  Sales copy acts as your 24-hour-a-day salesman.  Obviously, you want to have the best salesman possible.  This post is going to reveal six of the best ways to make your sales copy as strong and alluring as possible to help you make money. 

1. Testimonials
 
Sales copy that fails to include testimonials will be lacking a vital part even if it’s well written.  Testimonials have an almost magical power to inspire confidence in people.  They give a third party, objective view of your products or services.  Most people do not fully trust what the person who sells the product has to say about it.  They know that it’s in that person’s best interest to make his/her product appear as alluring as possible.  Most people put much more trust in what the testimonials have to say, as opposed to what your sales copy claims. 

Usually only after someone has read two or three testimonials, will they begin to trust you enough to make the purchase.  This is because outside sources have confirmed that your products are great.  People feel that if others have had good luck with what you offer, they will too.  This makes testimonials essential to include in your sales copy.  Without them customers must rely solely on your promises with nothing to back it up.  And everyone knows that on the internet, scams are everywhere.

2. Massively Over-Deliver

Once you have touted your product’s benefits and shown how worthwhile they are, you should add extra value to your offer.  You need to make your offer extremely lopsided in the customers favor.  It should appear so good that no one in their right mind would pass it up.  If you fail to do this, you will lose numerous sales.

This is a tactic most TV infomercials use.  They tell you all about how great their product is, and then they add on a bunch of “extras” that you get for free with the purchase.  They tell you the value of everything you will get is something like $250.00, but if you order now you get it all for just $17.95.  This approach may seem ridiculous, but it works wonders in internet marketing.

3. Limited Time Offer
 
Adding limited time to your offer makes many people buy on the spot as opposed to waiting for another day to make the purchase.  Usually if people decide to wait before buying, you will never see them again.  This is especially true on the internet because there are virtually an infinite number of sites out there. When someone leaves without purchasing, they will most likely never come back.  To avoid this, all you need to do is tell people that the great offer displayed is only valid for today.  While this may not necessarily be the case, it will work wonders to encourage people to take action.

4. Offer a Rock Solid Guarantee

A solid 100% money back guarantee is essential on the internet.  Most people are weary of buying off a website that is unknown to them.  They don’t know what sort of person you are or what to expect.  To ease their concerns always include a legitimate money back guarantee on your products.  I like to go a step further and explain that if for any reason they are unhappy with the product, they can get a no questions asked refund and keep all the extra bonuses as a gift.  This doesn’t cost me a thing because the extras I offer are in the form of digital information.  The important thing is for your customers to feel like they can’t go wrong ordering from you.

5. Tell Them What a Mistake They Are Making If They Don’t Order

Near the end of your sales copy you should explain why it would not be in the person’s best interest to decide against ordering your product.  Do this by stating what they will miss out on should they choose not to order.  Almost everyone is motivated by fear of losing out on something great.  You need to make it sound like if they don’t order now they will regret it.

6. Let Them Know Exactly What to Do Next

When you are nearing the end of your sales copy you need to give visitors exact instructions on what to do next.  This is where sales copy is often the weakest.  You cannot allow yourself to do a great job on your sales copy, only to lose orders because you didn’t include proper ordering instructions.  You need to clearly tell the prospect what to do next.  Don’t leave them wondering what decision they should make.  Any message that prompts immediate action will work nicely.  This kind of statement stops doubt from arising in your prospect’s mind.  Tell them to order now to gain access to all of the wonderful benefits your product will give them. Make sure it’s easy to order and be sure to tell them how.

Follow these six tactics for writing killer sales copy and I guarantee you that you will sell more products and make more money.  Go right now and add these vital aspects to your website’s sales copy.

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