You are starting out with your home business amongst way too many people doing the same thing. You need to make a name for yourself or “brand”yourself. Your goal is to have your name and website associated with a certain niche. So how do you do it??
Post on business forums and do it now. This is one of the best ways to get people to see that you are knowledgeable and excited about your business. Post often and intelligently. Look for interesting threads where you can ask a good question or answer with a thoughtful response.
Use your full name as your username. Always be honest, helpful and possibly useful to someone who is reading the thread.
Keep in mind that people who are researching a home business will do many searches to seek legitimate businesses and will end up on a forum. They may not post at all but will read about things they are interested in and flock towards someone who seems the most trustworthy.
They are often seeking a mentor (whether they realize it at the time or not) and someone who will lead them in the right direction. I know this for a fact and have received many emails, calls and private messages from people who have read my posts in forums.
These people who are searching can be your best “targeted traffic” because they truly want to have a home business. You just have to show them the way.