I can’t believe how many internet marketers think that PLR is a waste of money. They don’t have a clue what a gold mine good PLR really is. Well, if you’re one of those who think that PLR is just a waste of your hard earned cash, then you might want to read this article. I promise you that by the time you are done with it, you will have changed your mind…completely.
PLR stands for Private Label Rights, but you already knew that. What you probably don’t know is that PLR is one of the most misunderstood and misused items in Internet marketing today. That’s right…people just don’t know how to use it properly.
The reason is because they think they can just pull it out of the box as is, slap it up on their web site and sell it…WRONG! That is the worst way to use your PLR material.
See, people think that the value of PLR is that the writing has already been done for you. Again, WRONG. The real value of PLR is that the RESEARCH has been done for you. That’s where the true worth comes in.
Think about it. You decide that you want to break into a new niche, say health. Maybe you want to write about acne. Well, you don’t know anything about it, so what do you have to do? Well, for starters, you have to do research…tons of it.
You have to find out what acne is, what causes it, what the standard treatments are and so on. This research can take you days if not weeks. By the time you get around to actually creating your product, you’ve wasted one month of your life.
Why do I say wasted?
Because let’s just say that you find a PLR product on acne where all of this information, all this research, has already been done for you. What is then left for YOU to do?
I’ll tell you what…almost nothing.
Notice I said almost. See, you do have to rewrite the PLR slightly and make some other minor changes, but the time you will spend doing this is nothing next to the amount of time you would have had to spend doing the initial research.
This is basically the misunderstanding that people have about PLR. You can’t just buy it and sell it. But by following a simple procedure, you can turn your PLR into absolute gold.
My friend John Rhodes purchased PLR for about $10 and turned around and made well over $200 from it in a very short time, simply by doing a few rewrites.
That’s just one small example. There are thousands more!