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Product Creation Tips for Online Marketers

I didn’t really start to make a lot of money online until I started to create my own products. You’re probably wondering why that is. Well, I’ll briefly explain and then give you a few product creation tips that I think you’ll want to make note of.

Okay, so why do you want to create your own products as opposed to marketing products that others have created? Well, one reason…competition. when you’re promoting other marketer’s products, you’re going up against all their affiliates. When you’re selling your OWN product, you not only have no competition, but you also have the help of affiliates selling YOUR product.

Having said that, there are a few things you’ll want to do when creating your own product.

At the top of the list, believe it or not, is to give your product a professional appearance. Trust me, in this business, looks are everything. So have an ecover made if it’s an ebook. Whatever the product is, have a matching graphic for it. This will increase, not only the perceived value, but also the number of sales that you make.

The next thing you want to do is make sure that the product is well made. For example, for an ebook, you want to have a table of contents, page numbers, a resource section and so on. You want the product to be as well made as possible. A well made product will bring about sales from previous customers. If they were happy with your first product, they’re more likely than not to buy your second product.

Another important thing to consider when creating your product is what you’re going to charge for it. If you’ve done your research correctly, in order to determine if anybody will even want your product, you’ve found that there are other products already out there similar to yours. It is important to know what these products are selling for so you can price yours accordingly.

If you want to make it to the next level in terms of income, then creating your own products is the way to go.

Protecting Your Products From Theft

One of the biggest problems with creating your own products is keeping them from being stolen. Before I go into this section in any depth at all, let me say that there is no one method of product protection that is 100% foolproof. When I explain the various methods, you’ll see why. If you’re looking for a fool proof solution, it doesn’t exist. Having said that, there are things you can do to greatly reduce the risk of having your products stolen.

The first and cheapest way is to regularly change the thank you page URL of each of your products. The reason you want to do that is because people intent on stealing your stuff will search out these URLs and pass them along to others. There is nothing you can do to stop this unless you go to a paid solution. But changing your thank you page URLs will stop a good deal of theft.

The next thing you can do is password protect your PDFs or create executable ebooks that are password protected. There is a problem with this method however. It’s very annoying to your legit customers. Also, there is nothing to stop them from passing along the password to another person.

Another thing you can do is go to a scripts directory online and find one that actually protects your products from being downloaded illegally. The problem with these free scripts is that they usually don’t come with documentation and they do have some serious limitations.

The best solution that I have found is DLGuard. It is without a doubt as close to perfect as anything I have found. It’s not going to stop somebody who bought your product from sending the actual PDF to another person, but as far as somebody accessing your product off your own server, it is virtually close to impossible.

So if you’re looking to protect your products from theft, check out the link in my signature. I promise you, you won’t be sorry. I use DLGuard to deliver all my newer products and am working on getting my older products on the system too. It’s THAT good.

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One Response to “Product Creation Tips for Online Marketers”

  1. sonycreation Says:
    June 24th, 2008 at 1:46 am

    Hi,Fabulous site with fantastic information.Thanks. When creating a product you are bounded by several constraints and limitations. You may be delimited to resources such as materials, humans, technical skill and the like.

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