How many articles have you read, websites you’ve seen and posts on blogs that are purely sales pitches? Is it always hype that makes the sale or has the time come when its more important to be a little more personal?
I don’t consider myself to necessarily be a great salesperson. As a marketer, I have found the most success by making a connection with people who read my blog, articles, etc. Don’t get me wrong, there is a sales component but when you love what you do and love what you have the opportunity to share with others then people feel the connection. They do not feel they are being fed a sales pitch and begin to feel a more trusting relationship with you. That is the key because now you are approachable.
I like to write in a manner that I am speaking to a friend of my progress. I always let people know in my posts they can contact me by leaving a comment and they will definitely get a response and I will tell them all they want to know. I have had many people write comments asking for help, advice and want to learn more about my programs. My conversations with those people are even better.
I personally feel its important to be really honest. Honesty shows through. People can feel it and are drawn towards you instead of the many people who are promoting exactly the same program you are promoting. People seeking home businesses are becoming more savvy and many have been burned before. They are wary and rightfully so. If you give them the opportunity to connect with you then you potentially have a loyal downline member for good!
There are so many ways to make a home business work for you but I believe its key to show who you are, keep it real and be approachable. You’ll be receiving those emails, inquiries and sign ups in no time.