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Ramblings Of An IM Junkie – The Holiday Is Over

Okay, the holiday is over. You discovered that you didn’t make squat this past fourth of July. Or maybe you were like me and had a really great day. Either way, you’re ready to get back to work and tackle the summer. Are you REALLY ready for it? Are you prepared to take on the world with your super marketing efforts? Great! Let me give you some tips that will make this summer your best yet.

For starters, get out of your mind that the summer is dead. It is not dead. There are plenty of people out there who are potential customers for your products and services. Just because it’s hot and humid where you live doesn’t mean that it’s like that in all parts of the world. Some people do their best work during the months of July and August. So there is no reason for you to give up on your marketing efforts during this time.

Once you’ve decided to get your butt into gear, the one thing I would do is work on some new ads for your products. You’ve probably been using the same tired ads for months now. Don’t you think it’s time for a change? Sometimes, just putting out a new ad will ignite a failing campaign. When a new ad hits the Internet, everybody has to check it out…including your competitors. They want to see what you’re up to as well. So put on your ad writing hat and get cranking.

Finally, you want to search out some new promotional methods that you might have not tried yet. There are plenty online to choose from including article marketing, safelists, message boards, classifieds, pay per click, solo ezine ads, FFA sites, forums and a slew of other things. You’d be surprised how much success you can have promoting to a safelist if you know JUST how to use them. Every advertising medium has its place and can be profitable IF you know how to tackle it.

Just by putting the few tips above into practice, you’d be surprised at how successful the summer months can be. Some of my best months in the 5 plus years that I’ve been marketing have been during the summer. The reason is simple. I don’t believe people when they tell me that the summer is a waste of time.

Nothing is a waste of time if you put your mind to it.

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