I remember when the blog was first created. I thought it was a fad that would go away real quick. I certainly didn’t think it would have any impact on Internet marketing. Boy, was I wrong. Blogs are such a vital part of the Internet marketers’ arsenal that I don’t know how anybody lives without one. And yet, so many marketers either don’t have one or don’t make the most of their blogs. Well, in this article, I’m going to give you a few tips that will increase the effectiveness of your blogging efforts. If you do these few things, you’ll find that your bottom line will also increase.
At the very top of my to-do list is just that…the list. I am amazed at the number of bloggers who don’t make any attempt to build a list from their blog. All it takes is a link to give away a free report through an opt in form. Aweber, which is probably the best Autoresponder in existence, is all of 20 bucks a month. If you can’t afford 20 bucks a month for your business then you have no business being in business. This is a basic essential that no blogger should be without.
Next, I want to move on to other marketers’ blogs. Why? Because there is an opportunity there that many marketers ignore because they think that ALL their blogging efforts should be on their own blogs. While you should build up your own blogs, posting comments and articles on other marketers’ blogs can greatly increase the amount of traffic that you get, especially if you post comments on blogs with a high PR. So don’t ignore your fellow marketers. If you ask, you may even get a gig as a guest author like I’ve done here.
Finally, there is how you actually go and promote your blog. Many bloggers only do the minimum in this area. They update their blogs and then ping the blog directories…and that’s it. And then they wonder why they’re not getting as much traffic as they’d like. You have to do more than just blog and ping. A good start would be to write some articles and submit them to article directories. In your resource box, have a link to your blog. This will get more traffic to your blog.
These are just a few simple things that you can do to increase the effectiveness of your blogging efforts. And they won’t cost you one penny.