The negative advertising epidemic. It’s worse than you realize. And if you’re not familiar with what I’m talking about, it’s the practice of writing ads that allude to a product or product’s creator being either a scam or scammer, depending on who or what you’re talking about. It seems that this trend is getting worse and worst everyday. As a matter of fact, it’s gotten so bad, that several big name marketers are threatening lawsuits against the sites that allow these ads to appear.
Okay, you’re probably wondering why I’m even bringing this up. Well, the people running these ads are people like you and me…other marketers who promote affiliate products. They’ll run an Adwords ad that reads something like, “Is a scammer?” and of course the prospect seeing the ad is going to click on it to find out if this person is indeed a scammer. Then, what they find is an ad that actually says what a great marketer this person is. The problem is, the seed of doubt has already been planted. For every person who clicks to find out, there will be another person who won’t click and just assume, the person is a scammer. And of course the same thing is true with products advertised in this manner.
Great, so what can we do? Well, as marketers, we can stay away from these kind of ads. There are better ways to create curiosity. For example, you could say something like, “Is the real deal?” Now people will click to find out if they are, and the people who don’t click, in this case, most people will assume that the person IS the real deal because of the way the ad was worded. The power of suggestion is an incredible thing. It can be used for good or evil. This latter example is how I would use it if I were promoting a person’s product.
Some people reading this article will take this advice to heart and avoid posting negative ads. Others will call me all kinds of names and just continue doing what they’re doing. I am hoping that you are NOT among the latter group. I am personally going to tell any affiliate who promotes any of my products in this manner that I don’t want their business and will ask them nicely, at first, to take down their ads, and then after that, I will file lawsuits as other marketers are now doing.
The negative advertising epidemic is going to end…one way or another.