I get asked a lot of questions, almost on a daily basis. It’s great being popular, but sometimes even I don’t have all the answers. And sometimes the answers are not what people want to hear. The question, “Is there an ultimate marketing strategy” is one of those questions where people don’t want to hear the truth. They want to believe that there is that one thing that they can do that will have them rolling in the bucks at the push of a button. If only it was that easy. Well, it’s not. And in this article, I’m going to give you some truths on marketing strategies and a few tips to boot.
First, some truths. There is no one marketing method that is hands down the best. Each method has its good and bad. Either the method is very expensive, takes time to work or doesn’t reach as many people as you would like it to. Let’s take Google Adwords as an example. Yes, it’s a very effective form of promotion as it is very targeted. However, it does have its problems. For one thing, as big as Google is, it only reaches 50% of the Internet population. So relying only on Google is leaving a lot of money on the table. In addition to that, it can be very expensive, especially in some niches.
Let’s take article marketing, which I do extensively. While this will reach more people, because you’re not limited to just one search engine to pick up your articles, it is also very time consuming. For one thing, you have to write a lot of articles to get any significant amount of traffic. Some people think that they can write one article, put it out there, and the traffic will come pouring in. Unfortunately, it doesn’t work that way. I’ve been writing articles for years and it took quite some time before I started to get a significant amount of traffic from them.
I could keep going but I think you get the idea. The point is, if you’re relying on just one form of promotion to advertise your products and services, you’re not going to get the traffic that you’re looking for. So what’s the answer? You need to focus on many things in order to get the most exposure to your site. I use Adwords, articles, forums, safelists, FFA sites, message boards, traffic exchanges and other things in order to get my sales message out there. The result? I rake in over 6 figures a year.
In my signature, you’ll find the definitive guide on Internet advertising. I’ve left nothing out. I’ve gone over the good and the bad and have rated each one. Even the ones that aren’t great can bring in results if you use them properly.