If you’re an Internet marketer (you are an Internet marketer, right?) you know that if you’re creating your own product, outsourcing the sales copy is very expensive. Copywriting costs are astronomical. You can spend anywhere from $2,500 to $15,000 on a sales letter, depending on who you get to write it for you. And the waiting list for the big guys is months long. Well, this article is going to give you some good basic tips on writing your own copy that just might save you a few bucks.
Let’s start with your headline. If you get this part right, you’ve got an 80% chance of making the sale. Why? Because your headline will account for about 80% of your sales. Okay, but what’s a great headline? Essentially, a great headline is one that points out the main benefit of getting the product. For example, if you’re selling a natural acne cure, a headline like “Cure Your Acne In 3 Days Naturally…Guaranteed” will work wonders. This will get the prospect to read the rest of the sales page.
As for the content of your sales page, the best way to keep the prospect interested is to tell stories. Don’t bore them with a lot of facts. Facts tell…stories sell. You want to engage your reader. So tell him something about your personal experience with the product. Tell him how the product has changed YOUR life. Let your personality shine throughout the sales letter.
As far as the offer itself, you have to make it an offer that is almost impossible to refuse. Only you can do this. It’s your product. So check out what other competing products are going for and see if you can’t beat their offer. If most products like yours are going for $47, then selling yours for $37 or even $27 may make it an offer that people won’t be able to turn down.
The most important part next to the headline is the closing. You don’t want to close with something wimpy like, “Click below to order.” That is a terrible call to action. You need to put the words in the prospect’s mouth. “Yes Joe, I Must Have This Incredible System For Earning Money NOW!” That is how you close a sale.
Naturally, there is really more to this than I can include in an article. That’s why I’ve put together what is probably the best book ever written on this subject… copywriting for the Internet marketer and NOT for somebody who wants to be a copywriter. It will give you all the tools you need to write copy that converts. You can find it in my signature.
There is no reason to spend thousands of dollars on sales letters.
Not even to me.