Rant coming…major rant. So if you’re not in the mood for a tirade, I suggest you hide in your bunker and come out when the smoke clears. I’m going to cover a few areas that really tick me off when it comes to pride in your work. These items really get my goat. If you’re doing any of this stuff, cut it out…now!
Let’s start with product creation. I don’t even know where to begin here. I’m not saying you have to make your ebook look like something out of Grand Hotel, but for crying out loud…no page numbers, no chapters, paragraphs that go on forever, no table of contents, links that don’t work, and information that is so outdated and awful that you have to wonder how old the darn thing is. I won’t even go into how bad some of the English is on these things. It’s disgraceful. Bottom line is this, if you don’t create a product with pride, the person who bought it, won’t buy your next one.
Next I want to go to sales pages. This is almost as bad though not quite. Looks like most people know that you need a decent sales page to make the sale, but still, I have seen some sales pages that are just downright awful…no graphics at all, weak headlines, no bullet points, horrible fonts, no guarantee mentioned, a call to action that is so weak you have to practically search for the buy now link. Some sales pages are so bad, I’d almost bet that they make no sales at all. Bottom line is this, if you want to sell your crappy product that you have no pride in, you at least need a good sales page.
Then there’s article writing, especially people who ghost write. You know, somebody asks you to write five articles for them on a certain topic and the articles you send back are so bad that a five year old could do better. The English is horrible, the material isn’t accurate, or worse, you stole it word for word from another source. And THAT source was just as bad. I can’t believe some of the junk I’ve seen pawned off as articles these days.
These few things are just the tip of the iceberg. I could go on and on about all the crap that I see online. So please, if you want to run a profitable business, please take some pride in your work.
You only get one shot to make a good first impression.