That is Web 2.0. Are you apart of it? Blogging, social networking, social bookmarking etc.?
Blogging has to be one of the easiest things to do especially when there are free sites to do it on. Blogger.com is extremely user-friendly and super easy peasy. You can literally have a blog created in just five minutes. As a matter of fact, that’s what Blogger.com states. You don’t have to be HTML savvy…just know how to type in the box provided and when you’re done click on the publish button.
Because blogging is so easy, there are thousands of business-type blogs created each day, but there are also thousands of abandoned business-type blogs that haven’t been updated in months or years. Why? Simply because it takes time and commitment. I understand unforeseen circumstances can work its way into your family life and my family is my number one priority and I would drop my business in a heartbeat. If this scenario doesn’t pertain to you, then there’s no excuse.
Now we know blogs can drive traffic to your business and more people are creating blogs for this purpose, but if you’re going to be half committed then blogging is going to be useless to you and your business. Do you half commit to your business? What you put in is what you will reap in rewards. Do nothing and you will make pennies, if that.
Instead of jumping on the Web 2.0 bandwagon with the likes of social networking and blogging, know your limitations and what you can handle. Find your target market, find your niche and be consistent. Spreading yourself too thin isn’t beneficial in any way and it does more harm than good.
Don’t get caught up with Web 2.0 if you can’t commit to its responsibilities. Time, consistency and commitment is what will drive your business to the next level. When you’re ready, social networking and blogging will still be there waiting for you, ready to take you into its web.