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Are You Marketers Ready For Halloween?

I love this time of the year. Why? Because it allows me to pull out all my magic tricks and make some extra money. How? My goodness, there are so many ways I can’t even count. What I’m going to do in this article is give you a few of my favorite ways to generate some extra cash during this time of the year. As a matter of fact, this will work for any holiday at all.

If you’re a product creator, the best way to make some extra cash during Halloween or any other holiday is by running a sale for your list. Pick out a few of your products and run a special. A good rule of thumb is to run them for at least 50% off. That way you’re certain to get quite a few sales. Make sure you run the sale ONLY until the end of the holiday and don’t run it more than 2 days before. This way you instill a sense of urgency as your list won’t have that much time to decide if they’re going to take advantage of it or not. This is a standard copywriting tactic that works quite well.

Another thing you can do is take out a solo ezine ad in a competing ezine in your same niche. Many ezine owners rent out ad space. If you get a large enough list, you can make quite a killing, even if the ad itself is a bit pricey. Of course what you can do, and this is what I do many times, is barter with the ezine owner. You offer to write a series of articles on the subject in exchange for the solo ad. The worst that can happen is they say no. Many times, they will say yes.

Finally, you can head on over to the freelance sites and offer your services on special. Let’s say you charge $50 for a WordPress install. You can run a half price special where you charge just $25. You’ll be surprised how many people out there are clueless as to how to install a WordPress blog and will be more than happy to pay you for it.

These are just a few of the ways that you can make some extra money before the holidays.

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