Black Friday… it’s every retailer’s favorite day of the year. This is the day when all the money is made. Well, guess what? It can be a great day for marketers and home business folks as well. All you need is a plan. I’ve got one for you. It involves your list. If you don’t have one, start building one. Let’s begin there.
Put together a free report related to the niche that you’re in. Let’s say you have a book on how to cure acne naturally. What you might want to do is put together a report that explains to people why they should go with an all natural cure instead of with drugs. Then, give the report away for free.
You’re going to have to sign up with an autoresponder service and have a squeeze page created to collect opt ins. You’re going to give the report away in exchange for people’s email addresses. This is how you build your list.
Okay, now that you have your list, the next step is to send them occasional emails with some additional tips on the subject. Mixed in with these tips you gently remind them of this great book you wrote on the subject of natural acne cures. If you provide these people with an informative news letter, you’ll be surprised at how many of your subscribers will actually purchase from you because you’ve earned their trust.
What you might want to do on a day like today is maybe offer them a special on the book. Let’s say it’s selling for $27. You might make a one day Black Friday special of 50% off, or even 60% off. The cost of creating the book is already done and figured in so you’re not really losing anything and you’re likely to get prospects buying who normally wouldn’t have bought from you at the regular price. People are always looking for sales.
Taking advantage of sale days is one of the best ways to make a few extra bucks on days like Black Friday or any other big day of the year. This tactic will work on Christmas, 4th of July, Memorial Day and many of the major holidays.
So get out there and make some money today!