Everyone likes to think their home based business is solid as a rock, I know I do! Sit back and think about yours for a minute. Is it REALLY as solid as you think it is or could it be gone in an instant?
It’s very difficult for us to realistically look at our business model and determine if it’s solid or not. That’s why I am writing this post, I’m going to force you to take a good hard and long look at your home business model. Hopefully, after you do that, you’ll have a pretty good idea of whether or not your home based business is built on a solid foundation or if it’s on the verge of crumbling to the ground.
The best way to do this is with an example…
If you’ve been an internet marketer long enough then you surely remember the “Made for Adsense” sites of the early part of this decade. If you don’t remember then just imagine. Internet marketers were making a killing with them! Then, something tragic happened…
Google decided that all these sites were basically worthless and put an end to them. They got removed from the index and all of the income they were producing for marketers dried up overnight. And I won’t even mention how many people completely lost their Adsense accounts forever. A lot of online home business owners never recovered from that event.
Okay, let’s take a closer look at this business model to show why it wasn’t solid. What did it depend on? It was built on the Google Adsense program… A third party site. In this case, the internet marketer had no control over the program itself, in particular, the Terms of Service of that program. If Google changed the rules, which they did, it could have adversely affected the income of each online home business owner, and it did. In fact, these changes in policy may have been the biggest disaster in terms of adverse effects on home business owners in the history of making money online. Another similar home based business killer was when eBay banned the sale of digital products.
Do you see what the point is here? I know it’s impossible to predict the future, but you need to look at your home business model and see how much of it is within YOUR control and how much of it is being controlled by a 3rd party site like Google or eBay? If more of it is being controlled by other sites, then you have a business model that could fall down around you at any minute.
Once you recognize this, you can then take steps to correct the problem. That might mean you need to come up with a whole new home based business model to ensure you have an indestructible business.
If you don’t do this then all you can do is hope for the best. But in the ever-changing internet marketing world, I wouldn’t count on anything!