If you have an already strong domain that carries some authority with Google, then you can make use of that domain authority to either boost newer sites that you own, or leverage the domain’s authority to make money for you. So what is domain authority? Well, I’ll get to that in a moment. The first point is pretty well known to most people, since it merely involves linking to other sites you own to give them some keyword authority. But its the second point that is more interesting, if you have the time and energy to put in some work as it can bring some unexpected rewards.
Some domains are niche specific thanks to their url and the way you’ve already built them. Some are more general, and its these that can be pure gold, of you work them right.
Now, this method involves article writing, or outsourcing if you can afford it, but you will want to edit any outsourced articles to make sure they are good quality. Then you create a few categories that you want to target that encompass a related collection of keywords that bring in fairly high CPC from adwords if you are targeting PPC, or high traffic with low competition (there are still some of those) if you are targeting affiliate products. Set up your articles within the categories and use good strong keyword relevant urls to describe each article.
That means you don’t go and call them yourdomain.com/article1.htm or similar. You want maximum on-site SEO here, so if you are targeting weight loss and your article is about high protein diets, then call it yourdomain.com/high-protein-diets/ and use a sub-folder with that name (high-protein-diets) uploaded to your server with the article in a file called index.htm or index.php if you prefer to use php includes and all the other good labour saving stuff.
It helps to build a header file for each article so that you can replace the site name in the title tag with the title of the article, as well as the h1 tag. These are small things, but all go to creating an article that is fully on-site SEO’d for its main keywords (which you will also include in the text of the article). Google is changing to give more weight to that side of things so it is in your interests to create the strongest articles you can on your authority domain.
The next step is to send some links to the article from places that also carry some domain authority weight, such as Ezine Articles, Infobarrel and Hub Pages etc. Once your article ranks in the SERPs and starts bringing in search traffic, put up your ads. You can do this faster on an authority domain than you would on a new blogger blog because the domain’s authority will keep it from being slapped and if you are using Adsense, then you will get relevant ads almost immediately as long as your article is perfectly optimized for your keywords. Now you see why it is so important to get that on-site SEO just right.
Whether you target PPC or affiliate products, as long as you get the traffic by choosing good keywords, you will make money from each article you put up and promote correctly. The domain’s authority will ensure your article ranks well, so don’t stop at one article, get writing and put a ton of them up.
The more articles you create on that domain, the more authority you give it, making it ever stronger as you go. The same thing works for targeted domains too. You just write a ton of articles targeting all the long tails in its niche for the same effect. And the best part is that you own the domain so you get to keep 100% of the revenue it generates! Is that cool or is that cool!