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So You Screwed Up: Now Take Advantage Of It To Build Your Internet Business

There’s probably not a single successful internet marketer or online business owner who didn’t screw up somewhere along the line with one or more of their online marketing initiatives.

But what marks out a successful internet marketer from a loser is how you respond to failure.

How do you respond when you find that the advertising campaign you just invested a few hundred dollars in produces no results?

What do you do when the 150 affiliates who you added to your team do nothing?

What do you do when the program you have been promoted suddenly morphs into something else, or simply goes belly up?

Here is a 5-step response strategy to help you respond to failure and handle the stuff that goes wrong with your Internet marketing business…

1. Face up to your own mistakes honestly, but don’t brand yourself a “failure”. You may not even be the problem. A failure is someone who and gives up after making just one or two mistakes. Don’t allow yourself to join their ranks.

2. Regard any of your screw-ups as wonderful opportunities to learn something new! Cheerfully admit your mistakes and invest your emotional energy in learning from the process and benefiting from it.

3. Study what went wrong. How did the screw-up occur? Was it carelessness, lack of research, or was it due to circumstances out of your control?

4. Seek a solution, or shelve the project and go back to the drawing board. Ask yourself what you can do to prevent it happening again

5. Squeeze out further benefit from the screw-up by teaching others how to avoid it. Since you have direct experience you will be able to speak with authority and this will enhance your impact as an Internet marketing coach.

You can also write an e-book of make a video course in which you teach others how to avoid all the dreadful mistakes you have made in your progress towards online marketing success.

Viewed properly, the mistakes you make as an internet marketer offer you excellent occasions for making a great leap forward with your Internet business. Do not miss the boat by branding yourself as a failure. Instead, learn to use the techniques that Olympic athletes use to turn the power of belief into a motivator for generating success out of mistakes, failures and unpromising circumstances.

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7 Responses to “So You Screwed Up: Now Take Advantage Of It To Build Your Internet Business”

  1. Michelle Jayes Says:
    September 21st, 2009 at 8:04 am

    This is excellent advice for anyone who makes a mistake and thinks of giving up. As you say failure is only really failure if you don’t learn from it or if you give up.

  2. This a very good post about turning negatives into positives. Everybody who does anything makes mistakes but it is what you do with those mistakes that counts.


  3. Web Biz, GT Bulmer Says:
    September 21st, 2009 at 3:28 pm

    Hi, David:

    Excellent post – informative and inspirational. A great set of guidelines for any of us willing to admit that we do screw up sometimes! ;)


    :) GT Bulmer

  4. Thank you for your comments, everybody. I thought it worth pointing out that just because you sometimes make a mistake it doesn’t mean you have failed.

    After all, the greatest baseball players miss far more balls than they hit, and the number they hit really well is even lower – yet they enjoy adulation, wealth and fame… :-)

    David H

  5. Easy Home Based Business Says:
    September 21st, 2009 at 8:36 pm

    Hey David

    You can sure get farther in life making a positive out of a negative environment. Its hard enough dealing with a bad situation but to make light of it is a real accomplishment!!


  6. Hi David,

    Excellent tips! I’ve certainly had my share of screw ups, and will probably have many more in the future. It’s important to use them as a stepping stone and learn from them. If I had given up, I wouldn’t have found success.

    This is great motivation for those on the verge of giving up. Thanks!

  7. Phil Cripps Says:
    October 7th, 2009 at 5:08 pm


    Thanks for the honest and straight forward post. A bit of inspiration for all.

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