There aren’t many Internet marketers who don’t screw up somewhere along the line with one or more of their Internet marketing initiatives.
But what marks out a successful Internet marketer from a loser is how you respond to failure.
How do you respond when you find that the advertising campaign you just invested a few hundred dollars in produces no results?
What do you do when the 150 affiliates who you added to your team do nothing?
What do you do when the program you have been promoted suddenly morphs into something else, or simply goes belly up?
Here is a 5-step response strategy to help you respond to failure and handle the stuff that goes wrong with your Internet marketing business…
1. Face up to your own mistakes honestly, but don’t brand yourself a “failure”. “You” are not the problem. A failure is someone who and gives up after making just one or two mistakes. Don’t allow yourself to join their ranks.
2. Regard any of your screw-ups as wonderful opportunities to learn something new! Cheerfully admit your mistakes and invest your emotional energy in learning from the process and benefiting from it.
3. Study what went wrong. How did the screw-up occur? Was it carelessness, lack of research, or was it due to circumstances out of your control?
4. Seek a solution, or shelve the project and go back to the drawing board. Ask yourself what you can do to prevent it happening again
5. Squeeze out further benefit from the screw-up by teaching others how to avoid it. Since you have direct experience you will be able to speak with authority and this will enhance your impact as an Internet marketing coach.
You can also write an e-book of make a video course in which you teach others how to avoid all the dreadful mistakes you have made in your progress towards Internet marketing success.
Viewed properly, the mistakes you make as an Internet marketer offer you excellent occasions for making a great leap forward with your Internet business. Do not miss the boat by branding yourself as a failure. Instead, learn to use the techniques that Olympic athletes such as Ruben Gonazalez use to turn the power of belief into a motivator for generating success out of mistakes, failures and unpromising circumstances.