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Home Business Tips – What I Look For in a Home Business

Let me start off by saying that I feel that the best home business is one that you build from the ground floor up and is uniquely your own. Having said that, some people don’t want to go through all the trouble of starting a business completely from scratch. They would rather start something that already has a solid foundation… something that they can just plug into. For those people, this post is going to share what I personally look for in a home business out of the box. You may want to make note of these things.

At the top of the list is product. A home business has to have a solid product (or service) to sell. I’m talking about one that solves a burning need. For example, in today’s lousy economy, many people are out of work and in debt. So a product that can truly relieve debt or one that can teach people how to make smart investments can really come in handy. A home business that sells such a product would be one that I would personally get involved in because I know for a fact that I could sell the product. If you can’t sell the product, the business is worthless. It also has to have a product/service that I would buy (and so would others) even if there was no money making opportunity involved. If the only reason anyone is wanting to buy something is because of the business opportunity then it is doomed to fail.

However, product isn’t enough. Many people first starting out in a home business have no idea how to promote it. They may have turned on a computer for the first time for all I know. So a business, in addition to a great product, has to have training… lots of it. There are many ways to promote products online. The ideal business will teach all of the best methods in explicit detail and keep them up-to-date in the fast changing marketing world. In fact, the training section has to be so comprehensive that it would eliminate the need for the person to get any other books or courses on the subject of marketing. Trust me, these businesses are few and far in between.

Finally, there is what I call ease of use or simplicity. Now please don’t confuse simplicity with no work. People who think that they can just push a button and they’ll start making money are in for a rude awakening. Any and every business takes work. A legit home business will take anywhere from 90 to 180 days to really start seeing a substantial profit (often times much longer). What I mean by simplicity is that anybody, no matter how intelligent, can follow the system and make it work. The steps are simple, even if they do require a bit of work.

For me, THIS is the ideal business. If I were going to start from scratch, (and thank heaven I don’t have to) then this is what I would personally look for. In all my years of doing this, however, I have found very few so called “home businesses” that have all three of these things. Most are lacking in one of the three areas. Either there is no legit product, or a poor one, no training or poor training, or the system is so convoluted that Einstein couldn’t figure it out.

So trust me. If you ever find such a business, grab a hold of it with both hands and don’t let go. You may have just found a gold mine. If you want my personal recommendation then here it is.

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2 Responses to “Home Business Tips – What I Look For in a Home Business”

  1. Make Money From Home Says:
    November 13th, 2009 at 3:48 am

    This is great home business advice! Thank you for posting it Steven.

  2. Jennifer Rai Says:
    November 19th, 2009 at 3:17 pm

    Great article, thank you! As a virtual Assistant, I love to find articles that pertain to my work style! Thank you for acknowledging that just because you work at home doesn’t mean you can be a slacker!

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