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Boost Your Affiliate Business with Behavioral Targeting

Targeted marketing is the wave of the future for internet advertisers. The key to advertising is knowing what consumers want. Once an advertiser understands the potential consumer’s needs, he has a much better chance of making a sale. This is the theory behind online targeted marketing.

And while in the Internet’s infancy the best way to advertise via the Internet may have been to simply rapid fire your advertising message to as many places and users as possible, today’s Internet marketer can make use of targeted approaches to online advertising to create a more efficient advertising model. One interesting example of this is indeed behavioral targeting.

What is Behavioral Targeting?

Behavioral targeting is marketing ads to individuals based in prior buying or surfing habits. When an Internet consumer comes to a website enabled with behavioral targeting code, the site analyzes prior habits and places relevant ads on the site based on those patterns.

To do this a special program is used that, like we mentioned, gains access to where the visitor has been before. The program then uses this information to generate ads on the site.

Why Is Behavioral Targeting Useful?

Psychologists know that past behavior is the best predictor of future behavior. People who like to buy state of the art stereo equipment over the Internet are unlikely to restrict their online purchases to floral bouquets anytime soon. If advertisers can find out what someone has bought or taken an interest in before, they know the right things to try to sell to them in the future.

Putting the same ads on the same pages for every viewer to a certain webpage is simply a missed opportunity. Just as car manufacturers advertise in car magazines and makeup vendors advertise in beauty magazines, Internet advertisers want to advertise to people who are interested in their products, which is just what behavioral targeting allows them to do.

What Are the Concerns About Behavioral Targeting?

There is an ethical question of whether recording and storing people’s buying and viewing practices and habits is an invasion of privacy. However, since only the practices and not the personal information of the individual are analyzed by the program, this is not as much of an issue as some people may believe.

Hence these programs generally function “blind,” that is to say, they take the pattern data and spit out ads as a result. Not only does this benefit the advertiser but in the end also the consumer. Rather than being bombarded with irrelevant banners and ad-messages website advertisements is tailored to fit our needs and desires. It’s a win-win!

Affiliate Marketing Blunders

When I see some of the boneheaded things that some affiliate marketers do, I begin to believe that the failure rate is indeed 95% or higher. So much of the failure could be avoided if affiliate marketers would just avoid some of these blunders. Well, in this article, I am going to cover just a few of the things that turn affiliate marketers into failures. Hopefully, if you avoid these, you’ll have a decent shot at becoming a successful affiliate marketer.

The first thing I want to go over is how affiliate marketers pick their products. Sometimes I think they just close their eyes and pick them randomly. Absolutely no thought goes into this process. Hey, let’s just find the top selling product at Clickbank and promote the heck out of it. Um, no offense, but this is probably the stupidest way to go about it. Product selection is critical and just picking the top selling product is NOT the way to go about it.

Next on the list is how affiliate marketers promote these products. Laziness doesn’t even begin to describe it. Most marketers simply take the ads that the product creators kindly write up and blast them all over the Internet without changing one word. Let me tell you something, this is no way to promote a product. Think about it. If everybody on the Internet promoting this particular product is doing the same thing, how does anybody stand out from the crowd? They can’t. And if they don’t stand out, how can they make any sales? They don’t. This is why this is such a stupid thing to do.

Finally, there’s getting paid, or more specifically, making sure you’re promoting a product where you know you’re going to get paid. Hey, I’m as guilty of this as anybody else. But after being burned way too many times, I have finally smartened up and made sure I was promoting a product where I could be reasonably sure that I was going to get paid. The last time I didn’t get a commission was a very long time ago.

There you have it. Those are the three biggest blunders that affiliate marketers make. They pick lousy products, they don’t promote them properly and they don’t even know if they’re going to get paid for their efforts. Okay, want to know how to nail all this down and more? Want to turn yourself into an affiliate assassin?

Please don’t make the same mistakes that so many affiliate marketers make.

The Real Truth About The Clickbank Marketplace

Every once in a while, you write an article that you know is not only going to take people by surprise, but it’s also going to cause a bit of a ruckus besides. Well, that time has come again. I know a lot of people are unaware of what I am going to disclose today about the Clickbank Marketplace. So hang onto your hats. You’re gonna love this one.

If you check the Clickbank Marketplace on a regular basis, you’ll find that all of a sudden, a product that wasn’t there the day before is all of a sudden number 1 in the marketplace with a gravity of about 300. Gravity is the number of affiliates making money selling the product. Ever wonder how these products get gravities so high?

Well, here’s the deal…

The top products in the Clickbank Marketplace basically get there with this process:

– The product is handled by a network.
– One person in the network is responsible for creating the product.
– Another person is responsible for the sales process.
– Finally, and this is the critical part of the whole thing, another person is responsible for recruiting affiliates. And what this person does is he emails his list of thousands of marketers, tells them a new product is out, and tells them to go and promote it.

After that, it’s off to the races and suddenly you have hundreds of people making money promoting this product.

That is why, as a single marketer with a new product, you can’t possibly get your product up to the top of the marketplace unless you have a huge network like that. It’s almost certainly not going to happen.

Now, this isn’t a knock on the product. It could be a great product or it could be a crap product. That’s just it. You DON’T know. The product got to where it is simply because of the network.

So the next time you check out the Clickbank Marketplace and want to know how that XYZ product that wasn’t there the other day is all of a sudden number one… now you know!

Don’t Try To Learn It All

I’ve been marketing online for almost 15 years now.

The other day, somebody mentioned something related to marketing that I really wasn’t familiar with. I never used it and son of a gun, it hasn’t prevented me from earning a living online.

Imagine that… something that I don’t know and I still pocketed over $500,000 online last year.

Who’d a thunk it?

The point is, you don’t have to know everything in order to earn an income on the internet. As a matter of fact, you can earn a living online with just a few promotional methods.

For example, you could earn a living, albeit not a huge living, by simply doing some bum marketing.

Okay, you’re probably scratching your head saying to yourself, “What’s bum marketing?” Well, it’s not the marketing of bums and it has nothing to do with bums doing marketing.

Actually, bum marketing is a phrase used to refer to a method of advertising that is so simple and so cheap that a bum in the street could use it to make money online.

The basic premise of bum marketing is you write articles, submit them to online directories and other websites. In your resource box point readers to your blog where you promote a product that relates to the article you wrote. The method is totally free because article submission is free and you can get a blog with Blogger or WordPress for free as well.

The key to bum marketing is to write good articles with a strong call to action in your resource box. If you can do that, and write up a good review of the product you’re selling, you can make quite a few sales from this method.

It does take some time to write articles and you do have to write quite a few to see any significant amount of traffic, but it’s worth it once you get a good number of articles out there.

My point is, just by using this one method, you can make money. You don’t have to learn about Adwords or product creation or anything complicated. A few simple steps can earn you a nice income if you put the time in.

So don’t try to learn it all. Even I don’t know everything that’s out there. And it hasn’t hurt my bottom line one bit.

The Importance Of Niche Research

I’m getting away from my normal “ramblings” message because I want to touch on a topic that may just be one of the most important topics when it comes to making a living online… niche research.

Why is this so important?

The reason is because the niche you choose, and how you go about choosing it, may very well mean the difference between success and failure with that niche EVEN BEFORE YOU START PROMOTING IT.

If that sounds like a strong statement for it, there is a reason why.

Let’s take an example, albeit a far fetched example. But it still applies.

Let’s say you had a strong interest in underwater pole vaulting and decided that you want to try to make money online selling books or a course on how to underwater pole vault.

Now, if you didn’t do any research, you’d just go and create the book and start to market it. Eventually, you’d see that you weren’t making any sales. Now, if you had done your research beforehand, you would have found that NOBODY was even looking for information on underwater pole vaulting. Had you done this research, and had any sense at all, you’d decide that this wasn’t a good niche to get into and you should not bother with it.

That’s one side of the coin.

The other side of the coin is getting into a niche that has so much competition that there is just no way that you could possibly break into it without a monster advertising budget and some big time marketing skills. And even then, you might not make a dent.

This is why niche research is incredibly important!

Don’t overlook it because you don’t want to take the time, or you THINK your idea is great, or you assume that because you are interested in it then everyone else is too. This can be a huge mistake! A lot of marketers have wasted untold amounts of time and money creating or promoting products that nobody wants.