Work at Home Based Business

Free Work at Home Ideas | Home Based Business Advice | Make Money at Home Online

Archive for the ‘Internet Marketing’ Category

How To Start An Email Marketing Campaign

If you’re not already an expert, you probably have no concept where to start when considering setting up an email newsletter. And even though there are actually a number of mad geniuses out there, any person prepared to be thoughtful and strategic when it comes to their target market can easily be successful. In your industry, there must be no one better qualified than you. This article is intended to help increase your self-confidence as an email marketer by offering you each of the essential resources you need to master email marketing.

Newcomers to email marketing frequently will say how the process seems impenetrable or maybe magical to them. People get the impression that email marketing is something that only hired gun copywriters with four-figure hourly fees can comprehend. It may be that there is just a little bit of magic involved, but no more so than in any other form of marketing. If you take the time to analyze your market thoroughly, you find yourself making smart decisions, planning your email marketing campaign intelligently, and reaching success faster than you would have guessed.

A good starting point is to look at your campaign’s overarching purpose. What is it for? When people receive your messages, what do you hope will happen as a result? This part is easy if you’re building a list in order to promote a single product. But in other case you may want to consider the long term. Sending out regular messages over a long period of time can be a lot of work. In order to do that, you’d better make sure you know who your audience is.

No matter what you do, the first step is always going to be researching your market. You need to develop a clear assessment of what your market is, what demographics you’re a good fit for, and what specific needs you’re able to meet. But of course no matter how much research you do, you’ll find that things are different in practice than they are in theory. Even within specific geographic areas, populations are increasingly diverse. Over time, you’ll see different segments of readers emerge on the same mailing list. All you have to do is use software such as Active Campaign Email Marketing software to send unique, targeted content to each one of these segments.

Another important factor is the way your message looks. The design elements that you use in your messages should be consistent with the ways that you want your readers to interact with it. For example, in many cases you will want your readers to click through the links in your message and arrive at your web site. In this case, you’ll generally want your email template to be a pretty good match for the design of the actual web site. If they look the same, the reader will automatically know they’ve found the right place.

Next, you’ll want to consider what type of content will be appropriate for your email campaign. For example, let’s say you want to send out an informative newsletter every week. After you’ve done that for a while, you don’t want to just toss out an advertisement to a list like that. It won’t convert. By working your sales pitch into the existing informational format, you make it more familiar and more believable to your long-time subscribers.

Finally, you need to think about how you can get most of your recipients to open up and read the messages you send to them. There’s a little bit of a “secret sauce” factor that goes into this. A lot of things come into play. Any copywriter will tell you that the headline is one of the most important elements of marketing, no matter which medium you choose. The headline sells the message, while the message sells whatever you are selling.

But many people don’t realize that the first line of your message can be equally important. If you go into your email reader and look at the list of new incoming messages, you’ll probably notice that you can see a little snippet from the top of each message. If the teaser snippet is not compelling, many readers will assume the message is not worth their time, no matter what the headline may have promised. Another thing you may want to take into account is the hours that your particular subscribers will be most open to receiving your messages.

One thing you should never hesitate to do with your email campaign is to try new things. The more you do, the more you’ll develop an understanding of what works and what doesn’t. Once you’ve been doing this for a while, you’ll be amazed by the way you become so in tune with your market that you naturally understand what will or won’t work. It’s like magic.

A 7 Minute Guide To Email Marketing

Direct email marketing is one of the most effective and widely used marketing techniques in nearly every industry. The barriers to entry are very low, and the return on investment tends to be quite high. Some recent research has suggested that the effectiveness of email marketing may even be improving as attitudes change and young people gain influence in the business world.

Here is your quick, seven minute guide to getting starting with email marketing.

Do you market research. Email marketing is still marketing, so do your due diligence in finding out who it is you’re trying to sell to and what types of things motivate them.

Develop an email marketing strategy. Don’t just start hammering your list with ezine articles or special offers. Take the time to develop a plan: how do you get a subscriber from the point of signing up to the point of buying? Build trust, and then capitalize on that trust.

Don’t spam. Don’t buy mailing lists, build mailing lists. Any mailing list you buy is going to be a waste of money anyway, as it won’t convert and most of the messages will end up in peoples’ spam boxes.

Build your opt-in email list. Put together a nice prominent signup form, and display it above the fold on every page of your site. You can even use a slider to overlay the signup form over the rest of your content. Another option is to build a separate signup page or a squeeze page that exists only to sell free subscriptions your mailing list.

  • Be sure to describe the benefits of joining the list.
  • If you can, collect a little bit of demographic information that you can use to segment your list.
  • Remember that if you do business offline, you can get people to subscribe face-to-face. Speaking engagements are a great place to pimp your mailing list.

Invest in an email marketing solution. I know it seems cheaper to pay $15 a month for AWeber or ConstantContact, but those services become pricier as your business grows. They are popular and I do think Aweber is a very good solution. I’ve used it for some of my niche lists for many years. However, if you are really looking to stay in this for the long haul and turn your email marketing efforts into a real business, then I recommend plunking down the money for a software solution that you can keep using forever. I recommend the Active Campaign software and because I’ve used that company for years, I can personally vouch for the software and the support you’ll receive. It’s far and away the most mature email marketing application you’ll find.

Split-test different versions of your message. Write a few different headlines and see which one converts the best. Play around with different layouts and different calls to action. If you take my advice and use the ActiveCampaign software, you can set it up to test multiple versions at the beginning of a mailing and then automatically pick a winner to send to the rest of your list.

What Do Horses And Carts Have To Do With Internet Affiliate Marketing, Anyway?

Have you noticed something that most of the top internet business owners have in common?

Yes, of course they all make a lot of money, and quite a lot of it is often from affiliate marketing commissions. However, more importantly than that, they have all created their own unique brands and products.

In contrast to the leading marketers, you will find that the great majority of affiliate business marketers try to make money exclusively by selling other people’s products. The problem with this approach to internet marketing, however, is that it puts the cart before the horse. The most successful online business entrepreneurs know that it is much better to have the affiliate marketing sales cart driven by the horse of unique products with the owner sat prominently in the driver’s seat for the purposes of personal branding.

You see, the problem with focusing solely on affiliate marketing is that that is what everybody else is doing. You only have to search the web for one or two leading affiliate products to realize there are far too many internet marketers out there who think the key to success is selling other people’s info products or business packages. Unfortunately for them, if you want to succeed with online marketing you have to begin promoting yourself and producing products and services of your own.

It need be no more difficult to produce your own product than it is to write a short report. Anybody who has been working in a particular field any amount of time will have a fund of insights and ideas to offer. Once you have written a report you can turn it into an e-book and promote it as your own product.

Even if you use it as a free incentive to get people to join your list, the very fact that it is a unique product that you have produced yourself with your name on it will give you an advantage over much of the competition. It will help you to brand yourself as an expert in your field.

But you don’t need to stop there. Once you have turned one report into an e-book, begin to plan your next e-book project, or online training course.

The next step could be to make a video version of your e-book. You can post the first video on your website to promote the whole course.

These are just a few ideas for creating your own unique products if you don’t yet have any of your own.

Now that you have something unique to offer, you will find that you have a more solid platform from which to promote affiliate products to generate extra income for your business. That is a much better way to think about making money with affiliate programs. Your primary income should come from your own product (the horse) and your secondary income can then be much more easily generated from affiliate commissions (the cart) generated from follow-up sales – just as a cart follows a horse.

Remember, it always pays to promote yourself first and other people’s business second. That is why you need to be visibly in the seat as the driver of your internet marketing “horse and cart.”

Here’s to your whipcrackin’ success!

How To Improve Your Time Management Skills With Micro-Planning

If you are trying to build an internet business in your spare time while holding down a full time job, the only way to keep up momentum will be to adopt good time management practices and develop a micro-planning strategy so that you know what you have to do at any given time of the day and can mentally prepare for it.

To make good use of any dead time in your day, look at how much time you’ll have available to work on your business and how energetic – or not – you are likely to be. Then allocate the most suitable task to that slot in your schedule.

With micro-planning, it is neither advisable nor feasible to plan more than 48 hours ahead. That is not to say that you should abandon making weekly and monthly macro-plans. Micro-planning is all about filling in the gaps in your day with appropriate tasks in order to keep your sideline Internet business (or whatever) moving forward in spite of your main commitments. To do that successfully you need to be able to predict with reasonable accuracy how you are likely to feel and how likely your
schedule is to change.

To squeeze full value out of microplanning, draw up a set of lists of the various kinds of job that can be done in different time frames and on different energy levels. For example, tasks that use up a lot of creative energy should be reserved for those days when you have generous periods of free time and are likely to have sufficient energy to get them done. Personally, I recommend early mornings for those kinds of tasks – things like writing articles, creating sales letters, designing websites and so on. Jobs like that should be placed on the “high energy/plenty of time”  list.

On the other hand, low input jobs that don’t require much time or energy to complete should be placed on a second “low energy/quick and easy” list. Tasks such as social networking, posting comments on forums and blogs, responding to e-mail, surfing traffic exchanges for credits, posting classified ads and so forth are ideally suited for those short, low energy time slots.

The photo of a page from my schedule earlier this month illustrates my micro-planning technique in action. I am a freelance English language teacher and teach various types of classes in various locations around town. Between the gaps in my teaching day I added various tasks that I thought I could realistically get done, and have checked them off as I did them. Okay, I admit I photographed one of my more successful weeks when I was able to maintain high energy and motivation levels for several days in a row.

Things do not always go so well, but even so, micro planning makes it much more likely that you will do more to maintain momentum for your side business during a busy week at the office, in the classroom, shop, factory, or coalface.

How A Funded Proposal System Can Turn Your Internet Marketing Business Into A Front-And-Back-End Money Machine

How does a funded proposal system work?

…And why should it be of any interest to struggling Internet marketers?

The aim of a funded proposal system is to help Internet marketers to fund their main business through the sale of a low-cost high-perceived-value entry product on the “front end” and generate bigger sales for the marketer on the “back end”.

A funded proposal system takes into account the fact that the first sale is always the most difficult one to get, and that sales are more likely to flow from an established customer base through purchases on the “back end” after trust has been built up between the buyer and the seller.

A high quality funded proposal system is based on the premise that it makes sense for network marketers to work out a way to generate an initial sale before they introduce their primary business proposal to the prospect.

With a funded proposal system, a low-cost but highly useful product or service is promoted first and is designed to fulfill two objectives:

Objective 1. Sales of the low cost product “on the front end” will bring in cash to help keep the Internet marketer in business.

Objective 2. The “front end sale” builds trust between the prospect and marketer, and leads the warmed-up prospect down a “funnel” which will introduce the primary business “on the back end”.

A recent development has seen the emergence of highly professional funded proposal website systems being sold at deep discounts in the business to business field on the Internet. These professionally designed funded proposal systems are sold as “front end” products in their own right.

A recent example of this is the highly professional Prosperity Marketing System where you can plug your own affiliate links into the website and turn it into your own sales funnel.

The beauty of this kind of system is that you can promote all of your different affiliate links simply by marketing a single link to your funded proposal website. When someone signs up through your link you will earn a small commission from the system, and your new affiliate will see all your affiliate products and will be encouraged to sign up to them and turn them into products in his or her own affiliate funnel.

However, a professionally designed funded proposal system should also give new affiliates the choice of adding their own programs to the system.

For one thing, the system will sell much better if this benefit can be emphasized, as it gives every prospective member of the system the chance of plugging in his or her own affiliate programs as well as giving the funded proposal website seller an opportunity to present his or her affiliate programs to the prospect.

Professionally designed funded proposal systems offer Internet marketers a great way to generate some quick income and at the same time build their main business.