If you are trying to build an Internet business in your spare time while holding down a full time job, the only way to keep up momentum will be to adopt good time-management practices and develop a micro-planning strategy so that you know what you have to do at any given time of the day and can mentally prepare for it.
To make good use of any dead time in your day, look at how much time you’ll have available to work on your business and how energetic – or not – you are likely to be. Then allocate the most suitable task to that slot in your schedule.
With micro-planning, it is neither advisable nor feasible to plan more than 48 hours ahead. That is not to say that you should abandon making weekly and monthly macro-plans. Micro-planning is all about filling in the gaps in your day with appropriate tasks in order to keep your sideline Internet business (or whatever) moving forward in spite of your main commitments. To do that successfully you need to be able to predict with reasonable accuracy how you are likely to feel and how likely your
schedule is to change.
To squeeze full value out of micro-planning, draw up a set of lists of the various kinds of job that can be done in different time frames and on different energy levels. For example, tasks that use up a lot of creative energy should be reserved for those days when you have generous periods of free time and are likely to have sufficient energy to get them done. Personally, I recommend early mornings for those kinds of tasks – things like writing articles, creating sales letters, designing websites and so on. Jobs like that should be placed on the “high energy/plenty of time” list.
On the other hand, low input jobs that don’t require much time or energy to complete should be placed on a second “low energy/quick and easy” list. Tasks such as social networking, posting comments on forums and blogs, responding to e-mail, surfing traffic exchanges for credits, posting classified ads and so forth are ideally suited for those short, low energy time slots.
The photo of a page from my schedule earlier this month illustrates my micro-planning technique in action. I am a freelance English language teacher and teach various types of classes in various locations around town. Between the gaps in my teaching day I added various tasks that I thought I could realistically get done, and have checked them off as I did them. Okay, I admit I photographed one of my more successful weeks when I was able to maintain high energy and motivation levels for several days in a row.
Things do not always go so well, but even so, micro-planning makes it much more likely that you will do more to maintain momentum for your side-business during a busy week at the office, in the classroom, shop, factory, or coalface.
How does a funded proposal system work?
…And why should it be of any interest to struggling Internet marketers?
The aim of a funded proposal system is to help Internet marketers to fund their main business through the sale of a low-cost high-perceived-value entry product on the “front end” and generate bigger sales for the marketer on the “back end”.
A funded proposal system takes into account the fact that the first sale is always the most difficult one to get, and that sales are more likely to flow from an established customer base through purchases on the “back end” after trust has been built up between the buyer and the seller.
A high quality funded proposal system is based on the premise that it makes sense for network marketers to work out a way to generate an initial sale before they introduce their primary business proposal to the prospect.
With a funded proposal system, a low-cost but highly useful product or service is promoted first and is designed to fulfill two objectives:
Objective 1. Sales of the low cost product “on the front end” will bring in cash to help keep the Internet marketer in business.
Objective 2. The “front end sale” builds trust between the prospect and marketer, and leads the warmed-up prospect down a “funnel” which will introduce the primary business “on the back end”.
A recent development has seen the emergence of highly professional funded proposal website systems being sold at deep discounts in the business to business field on the Internet. These professionally designed funded proposal systems are sold as “front end” products in their own right.
A recent example of this is the highly professional >Prosperity Marketing System where you can plug your own affiliate links into the website and turn it into your own sales funnel.
The beauty of this kind of system is that you can promote all of your different affiliate links simply by marketing a single link to your funded proposal website. When someone signs up through your link you will earn a small commission from the system, and your new affiliate will see all your affiliate products and will be encouraged to sign up to them and turn them into products in his or her own affiliate funnel.
However, a professionally designed funded proposal system should also give new affiliates the choice of adding their own programs to the system.
For one thing, the system will sell much better if this benefit can be emphasized, as it gives every prospective member of the system the chance of plugging in his or her own affiliate programs as well as giving the funded proposal website seller an opportunity to present his or her affiliate programs to the prospect.
Professionally designed funded proposal systems offer Internet marketers a great way to generate some quick income and at the same time build their main business.
The past decade’s worldwide economic decline has forced many professionals to seriously reconsider their business models. Many businesses have gone under and many more employees have been forced to find new jobs or relocate altogether. Successful entrepreneurs must understand and utilize new technologies in order to expand their market.
For example, let’s say I am a psychotherapist in Chicago. If you’ve ever been to Chicago, you’ll know that you can hardly throw a rock on Michigan Avenue without hitting a psychotherapist. The market is flooded, and on top of that, insurance cutbacks and financial difficulties have discouraged people from seeking this type of treatment to begin with.
With a market this full, many who enter the field would become discouraged and give up their dream of operating a private practice. However, there are two things we can realize that will help us to see that this dream is still a possibility. The first is that more and more consumers are seeking all types of services on the internet. The second is that this actually expands the possibility for controlling your own destiny as a business owner.
Take my psychotherapy example. If I search on google for “psychotherapist in Chicago,” I will find a fair amount of competition. I might even have a difficult time marketing my expertise in the area of treatments for depression. But suppose one of my specialties is treatment resistant depression. How much competition do you suppose I’d find for that?
This ‘long tail effect’ is what allows entrepreneurs in any field to market the specific things that they are best at, which are usually the same things they enjoy doing most. Additionally, specialized services–especially those which require additional training and experience–often warrant a higher fee. Meaning that by focusing on the core of my offerings I have actually positioned myself to make more money than if I had attempted to be a generalist.
This niche marketing principle is counterintuitive to anyone who has not immersed themselves in the developing internet business culture. The more natural way of thinking in the real world has always been ‘the more services I offer the more money I can potentially make.’ As technology advances and we see a general specialization across fields, this is decreasingly the case. For the time being, this cultural and economic shift provides an incredible advantage to anyone who understands it and is willing to structure their business around it.
When it comes to networking on Twitter, what turns you off?
Besides the obvious spam, for me it’s the constant self-promotion. The second turn off is a person can offer the best tips, the best resources and the best information, but it’s all useless to me if they don’t engage with me.
Twitter is a popular social networking site that can be so powerful and so beneficial when it’s done the right way.
Here’s what you should do:
1. Use your real name, real photo of you, fill out your bio and add a website link if you have one.
2. It’s polite to acknowledge your followers. Send a brief direct message. No spam links.
3. It’s not a number’s game; follow people who interest you.
4. Share your knowledge, thoughts, opinions. Ask questions to open doors for responsive communication. Reply to questions you can answer. You never know where these conversations can lead.
5. Pay it forward. Help others grow their business as they will also help you. Read tweets and then retweet what inspires you, what you think your followers would appreciate reading and learning.
6. Self-promote, but not-in-your-face-shoved-down-your-throat tactic. Offer other things in between the self-promotion. You can also repeat your own tweets, but wait at least an hour between your repeats.
7. Space out your tweets. You don’t want a whole wall of your tweets on someone else’s page.
8. Be genuine, be yourself, and be consistent. Hardly anything done now and then is effective.
Use these Twitter tips to become a better networker and grow your business every day.
There aren’t many Internet marketers who don’t screw up somewhere along the line with one or more of their Internet marketing initiatives.
But what marks out a successful Internet marketer from a loser is how you respond to failure.
How do you respond when you find that the advertising campaign you just invested a few hundred dollars in produces no results?
What do you do when the 150 affiliates who you added to your team do nothing?
What do you do when the program you have been promoted suddenly morphs into something else, or simply goes belly up?
Here is a 5-step response strategy to help you respond to failure and handle the stuff that goes wrong with your Internet marketing business…
1. Face up to your own mistakes honestly, but don’t brand yourself a “failure”. “You” are not the problem. A failure is someone who and gives up after making just one or two mistakes. Don’t allow yourself to join their ranks.
2. Regard any of your screw-ups as wonderful opportunities to learn something new! Cheerfully admit your mistakes and invest your emotional energy in learning from the process and benefiting from it.
3. Study what went wrong. How did the screw-up occur? Was it carelessness, lack of research, or was it due to circumstances out of your control?
4. Seek a solution, or shelve the project and go back to the drawing board. Ask yourself what you can do to prevent it happening again
5. Squeeze out further benefit from the screw-up by teaching others how to avoid it. Since you have direct experience you will be able to speak with authority and this will enhance your impact as an Internet marketing coach.
You can also write an e-book of make a video course in which you teach others how to avoid all the dreadful mistakes you have made in your progress towards Internet marketing success.
Viewed properly, the mistakes you make as an Internet marketer offer you excellent occasions for making a great leap forward with your Internet business. Do not miss the boat by branding yourself as a failure. Instead, learn to use the techniques that Olympic athletes such as Ruben Gonazalez use to turn the power of belief into a motivator for generating success out of mistakes, failures and unpromising circumstances.