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Archive for the ‘Search Engine Optimization’ Category

Making Use of Domain Authority to Explode Your Earnings

If you have an already strong domain that carries some authority with Google, then you can make use of that domain authority to either boost newer sites that you own, or leverage the domain’s authority to make money for you by ranking for more and more keywords. So what is domain authority? Well, I’ll get to that in a moment. The first point is pretty well known to most people, since it merely involves linking to other sites you own to give them some keyword authority. But its the second point that is more interesting, if you have the time and energy to put in some work as it can bring some unexpected rewards.

Some domains are niche specific thanks to their URL and the way you’ve already built them. Some are more general, and its these that can be pure gold, if you work them right.

Now, this method involves article writing, or outsourcing if you can afford it, but you will want to edit any outsourced articles to make sure they are good quality. Then you create a few categories that you want to target that encompass a related collection of keywords that bring in fairly high CPC from Adwords if you are targeting PPC, or high traffic with low competition (there are still some of those) if you are targeting affiliate products. Set up your articles within the categories and use good strong keyword relevant URLs to describe each article.

That means you don’t go and call them yourdomain.com/article1.htm or similar. You want maximum on-site SEO here, so if you are targeting the health/fitess niche and your article is about high protein diets, then call it yourdomain.com/high-protein-diets/ and use a sub-folder with that name (high-protein-diets) uploaded to your server with the article in a file called index.htm or index.php if you prefer to use php includes and all the other good labor saving stuff.

It helps to build a header file for each article so that you can replace the site name in the title tag with the title of the article, as well as the h1 tag. These are small things, but all go to creating an article that is fully on-site SEO’d for its main keywords (which you will also include in the text of the article). Google is changing to give more weight to that side of things so it is in your interests to create the strongest articles you can on your authority domain.

The next step is to send some links to the article from places that also carry some domain authority weight, such as social media, press releases, article directories, other blogs, etc… Once your article ranks in the SERPs and starts bringing in search traffic, put up your ads. You can do this faster on an authority domain than you would on a new blog because the domain’s authority will keep it from being slapped, and if you are using Adsense, then you will get relevant ads almost immediately as long as your article is perfectly optimized for your keywords. Now you see why it is so important to get that on-site SEO just right?

Whether you target PPC or affiliate products, as long as you get the traffic by choosing good keywords, you will make money from each article you put up and promote correctly. The domain’s authority will ensure your article ranks well, so don’t stop at one article, get writing and put a ton of them up. Just make them high quality, long, and full of relevant, useful information.

The more articles you create on that domain with links to the article, the more authority you give it, making it ever stronger as you go. The same thing works for targeted domains too. You just write a ton of articles targeting all the long tails in its niche for the same effect. And the best part is that you own the domain so you get to keep 100% of the revenue it generates! Is that cool or is that COOL?!

Is There An Ultimate Online Marketing Strategy?

I get asked a lot of questions, almost on a daily basis. It’s great being popular, but sometimes even I don’t have all the answers. And sometimes the answers are not what people want to hear. The question, “Is there an ultimate marketing strategy” is one of those questions where people don’t want to hear the truth. They want to believe that there is that one thing that they can do that will have them rolling in the bucks at the push of a button. If only it was that easy. Well, it’s not. And in this article, I’m going to give you some truths on marketing strategies and a few tips to boot.

First, some truths. There is no one marketing method that is hands down the best. Each method has its good and bad. Either the method is very expensive, takes a lot of time to work, doesn’t reach as many people as you would like it to, isn’t targeted enough, or something else — there are countless reasons why one strategy is almost never enough.

Let’s take Google Adwords as an example… Yes, it’s a very effective form of promotion as it is very targeted. However, it does have its problems. For one thing, as big as Google is, it only reaches a certain of the internet population and only so many people click on the adwords listings. So relying only on Google alone is leaving a lot of money on the table. In addition to that, it can be very expensive, especially in some niches.

Or think about search engine optimization (SEO) as another example. It is highly targeted and brings in amazing traffic to the point that is has literally created countless online millionaires in thousands of different industries. To this day, there is no better way to bring in the right visitors to a website. However, you can spend a TON of time and effort on search engine optimization without getting anywhere. In fact, you can even destroy your entire online presence / business overnight by overdoing SEO to the point of getting penalized. It can be the greatest thing you’ve ever done or the worst. This strategy is probably the best overall for most businesses but it is definitely one that’s better left to the professionals that live & breathe SEO, and keep up with the ever-changing industry. I wouldn’t venture into this on your own unless you REALLY know what you are doing.

Let’s look at article marketing, which I do a lot of. While this will reach a significant amount people, because you’re not limited to just one search engine to pick up your articles, it is also very time consuming. For one thing, you have to write a lot of articles to get any significant amount of traffic. Some people think that they can write one article, put it out there, and the traffic will come pouring in. Unfortunately, it doesn’t work that way. I’ve been writing articles for years and it took quite some time before I started to get a significant amount of traffic from them.

Then, there is social media, which comes with a whole truck full of its own pros and cons. Plus multiple other forms of internet marketing strategies.

Anyway, I could keep going but I think you get the idea. The point is, if you’re relying on just one form of promotion to advertise your products and services, you’re not going to get the traffic that you’re looking for. So what’s the answer? You need to focus on many things in order to get the most exposure to your site. I use Adwords, SEO, article marketing, social media, guest blogging, forums, email marketing, videos, forums, and several other things in order to get my sales message out there. The result? I rake in over 6 figures a year purely online.

Find what works for you and go for it!