I remember when the blog was first created. I thought it was a fad that would go away real quick. I certainly didn’t think it would have any real impact on internet marketing and the lives of millions (maybe even billions) of people all around the world. Boy, was I wrong. Blogs are such a vital part of the online marketers’ arsenal, and individual of all kinds, that I don’t know how anybody lives without one. And yet, so many marketers either don’t have one or don’t make the most of their blogs. Well, in this post, I’m going to give you a few tips that will increase the effectiveness of your blogging efforts.
If you do these few things, you will find that your bottom line will also increase…
At the very top of my to-do list is just that — the list. I am amazed at the number of bloggers who don’t make any attempt to build a list from their blog. All it takes is a link to give away a free report through an opt in form. Aweber, which is probably the best Autoresponder in existence today and has been for a long time, is something like 20-ish bucks a month. If you can’t afford that each month for your business then you have no business being in business (I would bet you spend a heck of a lot more than that on crap you really don’t need every month). This is a basic essential that no blogger or digital marketer should be without.
Next, I want to move on to other marketers’ blogs. Why? Because there is an opportunity there that many marketers ignore because they think that ALL their blogging efforts should be on their own blogs. While you should build up your own blogs, posting comments and guest posts on other blogs in your niche can greatly increase the amount of traffic that you get, especially if you post them on blogs with a high authority that are related to yours. So don’t ignore your fellow marketers/bloggers. If you ask, you may even get a gig as a guest author, which can work wonders for your traffic and bank account.
Finally, there is how you actually go and promote your blog. Many bloggers only do the minimum in this area. They update their blogs and then ping the blog directories, and that’s it. And then they wonder why they are not getting as much traffic as they would like. You have to do more than just blog and ping. A good start would be to write some articles and submit them to article directories. In your resource box, have a link to your blog and/or website. Also, share your content on social media accounts. Learn how to do SEO and get your posts & pages ranked highly in search engine such as Google and Bing. These things will get more traffic to your web properties and make you more money.
These are just a few simple things that you can do to increase the effectiveness of your blogging efforts. And they won’t cost you one penny if you learn how to do them yourself.