Well, a rant is coming… a big one! So if you’re not in the mood to listen to me bitch and complain, you probably don’t want to read this one. I can assure you that it will be less than pleasant. Having said that, I will now begin my rant for the day…
Pure Laziness
Just recently, I released a product that I sold with private label rights (PLR). That means that the person can make any changes to the product, sell it as their own, or essentially do anything they want with it. PLR products can be an easy way to make money online. The grunt work is essentially done for you. All you have to do is make some changes and you’ve got your own product.
Well, today, I got a solo ezine email and it just happened to be for my PLR product. I thought, “Wow this is great!” Let me see how this guy is promoting it and what changes he made.
I started reading the ad and I recognized it immediately. It was the exact same ad that I used to sell the darn thing myself… word-for-word. I couldn’t believe it! The guy didn’t even bother to change one word of the ad. Then, I looked at the sales page. Again, it was exactly as I provided it. Not one change at all, oh except for the price, which was unbelievable to me. Seriously a total joke.
Okay, let me make this as clear as I possibly can. If you are going to buy PLR products to sell as your own, you MUST make some changes! If you just sell the product as is, you are nothing more than a glorified affiliate, and will be likely competing with other dummies that left it as is. Not a good way to do business! The product isn’t your own. It’s the same product that most of the other people are going to be selling. Why?
Because people are lazy… plain and simple! This is the norm. This is what you will find with anything in life, let alone online marketing. People will put in the least amount of effort that they can to get something done. I have my theories as to why, but I’ll leave those for another time.
It doesn’t even surprise me anymore when I see stuff like this. What WOULD surprise me is finding somebody actually putting some real effort into their business. That would shock the hell out of me! See, the few who do put in an effort are the ones who really get somewhere. I work 10-15 hours a day at least 6 days a week. I do it because I want to be better than everybody else.
I’m wondering how many more of these ads I’m going to find with the same wording, with the same sales page, with, most likely, the same product without one word being changed?
The only thing different is the price. And some of those aren’t even worth mentioning.
Don’t do this!
Steve,
Lazy people get what they deserve – nothing. If that moron was selling your product with your sales page, he (or she) can only expect to sell far fewer copies than you, the originator, because most people have already seen it and know what it is. If he’s jacked the price up he’ll be lucky to make even one sale. Equally, if he’s practically giving it away, then he’ll likely make very little from it, so he’s a loser either way.
I guess you can at least take comfort in the fact that you got his money first ;-) !!