If you’re an Internet marketer (you are an Internet marketer, right?) you know that if you’re creating your own product, outsourcing the sales copy is very expensive. Copywriting costs are astronomical. You can spend anywhere from $2,500 to $15,000 on a sales letter, depending on who you get to write it for you. And the waiting list for the big guys is months long. Well, this article is going to give you some good basic tips on writing your own copy that just might save you a few bucks.
Let’s start with your headline. If you get this part right, you’ve got an 80% chance of making the sale. Why? Because your headline will account for about 80% of your sales. Okay, but what’s a great headline? Essentially, a great headline is one that points out the main benefit of getting the product. For example, if you’re selling a natural acne cure, a headline like “Cure Your Acne In 3 Days Naturally…Guaranteed” will work wonders. This will get the prospect to read the rest of the sales page.
As for the content of your sales page, the best way to keep the prospect interested is to tell stories. Don’t bore them with a lot of facts. Facts tell…stories sell. You want to engage your reader. So tell him something about your personal experience with the product. Tell him how the product has changed YOUR life. Let your personality shine throughout the sales letter.
As far as the offer itself, you have to make it an offer that is almost impossible to refuse. Only you can do this. It’s your product. So check out what other competing products are going for and see if you can’t beat their offer. If most products like yours are going for $47, then selling yours for $37 or even $27 may make it an offer that people won’t be able to turn down.
The most important part next to the headline is the closing. You don’t want to close with something wimpy like, “Click below to order.” That is a terrible call to action. You need to put the words in the prospect’s mouth. “Yes Joe, I Must Have This Incredible System For Earning Money NOW!” That is how you close a sale.
Naturally, there is really more to this than I can include in an article. That’s why I’ve put together what is probably the best book ever written on this subject… copywriting for the Internet marketer and NOT for somebody who wants to be a copywriter. It will give you all the tools you need to write copy that converts. You can find it in my signature.
There is no reason to spend thousands of dollars on sales letters.
Not even to me.
Well, you went and did it. You hired the big gun copywriter that you always wanted to get. You spent thousands of dollars on this top notch copy. Your product was converting at a lowly 1% with your old copy. You roll out this new gem and conversions go up to a stunning…1.1%. Huh? What happened? Why didn’t this big name copywriter have your product selling through the roof? Well, I’m going to tell you why but you may not like the answers. See, some things are out of the copywriter’s control. I’m going to cover them here.
The first thing is your price. I don’t know how some marketers come up with the prices that they do, but a price that is either too low or too high isn’t going to convert as well as a price that is just right. And this requires testing. However, the point is, your copywriter can only work with the price that you give him to work with. If you’re determined to sell your widget for $47 when everybody else is selling theirs for $27, you’re probably not going to make as many sales.
After price, there is your guarantee. Now I realize that if you’re selling your product through Clickbank that you’re stuck with their 60 day guarantee. However, if you can, by increasing your guarantee length, you can, in many cases, increase your conversions. I sometimes offer 6 month or even 1 year guarantees on my products. This is another thing that is beyond the copywriter’s control. He can only work with the guarantee that you give him.
Then of course there are your bonuses, or lack thereof. Like it or not, most people expect to get bonuses when they buy something. That’s just the nature of the beast. So if you don’t offer any, that’s going to hurt your conversions. But you can’t just offer any old bonuses. You have to offer bonuses that are really worth something. Again, this is something that is out of the control of your copywriter.
Finally, there are your testimonials. Some people just don’t know how to give them. They’ll send you something that is so lame, it’s not even worth putting in print. Well, guess what? Your copywriter can’t do anything about these. You can’t fudge testimonials. You have to print them just as you get them.
So before you start throwing stones at your copywriter, take a good look at these four items. They may be the REAL reason why your conversions are in the toilet.
If you’ve been an internet marketer for any amount of time at all you will know that your site’s sales copy is very important to your success. The sales copy can literally make or break your online business. Sales copy acts as your 24-hour-a-day salesman. Obviously, you want to have the best salesman possible. This post is going to reveal six of the best ways to make your sales copy as strong and alluring as possible to help you make money.
Sales copy that fails to include testimonials will be lacking a vital part even if it’s well written. Testimonials have an almost magical power to inspire confidence in people. They give a third party, objective view of your products or services. Most people do not fully trust what the person who sells the product has to say about it. They know that it’s in that person’s best interest to make his/her product appear as alluring as possible. Most people put much more trust in what the testimonials have to say, as opposed to what your sales copy claims.
Usually only after someone has read two or three testimonials, will they begin to trust you enough to make the purchase. This is because outside sources have confirmed that your products are great. People feel that if others have had good luck with what you offer, they will too. This makes testimonials essential to include in your sales copy. Without them customers must rely solely on your promises with nothing to back it up. And everyone knows that on the internet, scams are everywhere.
2. Massively Over-Deliver
Once you have touted your product’s benefits and shown how worthwhile they are, you should add extra value to your offer. You need to make your offer extremely lopsided in the customers favor. It should appear so good that no one in their right mind would pass it up. If you fail to do this, you will lose numerous sales.
This is a tactic most TV infomercials use. They tell you all about how great their product is, and then they add on a bunch of “extras” that you get for free with the purchase. They tell you the value of everything you will get is something like $250.00, but if you order now you get it all for just $17.95. This approach may seem ridiculous, but it works wonders in internet marketing.
3. Limited Time Offer
Adding limited time to your offer makes many people buy on the spot as opposed to waiting for another day to make the purchase. Usually if people decide to wait before buying, you will never see them again. This is especially true on the internet because there are virtually an infinite number of sites out there. When someone leaves without purchasing, they will most likely never come back. To avoid this, all you need to do is tell people that the great offer displayed is only valid for today. While this may not necessarily be the case, it will work wonders to encourage people to take action.
4. Offer a Rock Solid Guarantee
A solid 100% money back guarantee is essential on the internet. Most people are weary of buying off a website that is unknown to them. They don’t know what sort of person you are or what to expect. To ease their concerns always include a legitimate money back guarantee on your products. I like to go a step further and explain that if for any reason they are unhappy with the product, they can get a no questions asked refund and keep all the extra bonuses as a gift. This doesn’t cost me a thing because the extras I offer are in the form of digital information. The important thing is for your customers to feel like they can’t go wrong ordering from you.
5. Tell Them What a Mistake They Are Making If They Don’t Order
Near the end of your sales copy you should explain why it would not be in the person’s best interest to decide against ordering your product. Do this by stating what they will miss out on should they choose not to order. Almost everyone is motivated by fear of losing out on something great. You need to make it sound like if they don’t order now they will regret it.
6. Let Them Know Exactly What to Do Next
When you are nearing the end of your sales copy you need to give visitors exact instructions on what to do next. This is where sales copy is often the weakest. You cannot allow yourself to do a great job on your sales copy, only to lose orders because you didn’t include proper ordering instructions. You need to clearly tell the prospect what to do next. Don’t leave them wondering what decision they should make. Any message that prompts immediate action will work nicely. This kind of statement stops doubt from arising in your prospect’s mind. Tell them to order now to gain access to all of the wonderful benefits your product will give them. Make sure it’s easy to order and be sure to tell them how.
Follow these six tactics for writing killer sales copy and I guarantee you that you will sell more products and make more money. Go right now and add these vital aspects to your website’s sales copy.
I get a real kick out of people looking for that “magic bullet” that’s going to bring them in tons of money right away.
What they don’t understand and realize is that there is one thing that will kill their business regardless of what method they use to create, promote, or whatever their way to riches.
Know what it is?
That’s right. The inability to communicate with your prospects is going to be the one thing that, no matter what else you do, will kill your business.
Think I’m kidding?
Let’s take a look at ALL the things that rely on some form of communication.
1. Sales Pages – This is the one page that can single handedly destroy any chances you have of making a sale. Well guess what? Sales pages don’t write themselves.
What’s that you say?
You can get somebody to write one for you?
Great! I hope you have between $2,500 and $15,000 for that service…IF you can even find a decent copywriter who’s not booked solid for the next 6 months to a year.
2, Articles – One of the best ways of getting traffic to your web site is through writing articles and submitting them to directories and putting them on your own blog.
Think it’s easy to write an article?
Sure…but writing an article that will get people to your sales page (assuming you have one that’s worth a damn) is not so easy. There are methods that work and methods that don’t work.
3. Autoresponders Building a list is critical to earning a good income. But in order to keep somebody on your list, you have to not only provide them interesting and helpful content but you also have to be able to write a decent ad when you do give them the occasional pitch. This is also an art that has to be learned.
4. Customer Support Ever get an email from a prospect or a customer about your product? I sure do…tons of them.
If you can’t effectively communicate with these people, prospects won’t become customers and customers won’t stay that way very long.
Almost EVERYTHING you do online is one form of communication with prospects and customers. And I haven’t even touched on the subject of video, which is one of the most important forms of communication today.
You need to learn how to write decent sales copy and articles. Two skills that nobody should be without. Article marketing accounts for a large percentage of my monthly income.
By mastering these two forms of communication, you’ll also be able to more effectively communicate through your autoresponders and your customer service replies.
If I didn’t master these skills, I’d be broke right now.
Communication…It’s THAT important.
I am taking a brief time out from my usual online home business ramblings posts to give you my review of this Nitro Marketing thing that’s going around. I am sure you’re all wondering if it’s the real deal.
Before I answer that, let me tell you what I think of MOST of the stuff in the “make money online” niche…
It has gotten to the point where I just don’t buy anything anymore. Everything is either rehashed or just plain awful. That’s why I busted my butt to create products that are actually of value. I was convinced that there was nothing out there worth spitting on.
Boy, was I wrong!
Nitro Marketing is the product I wish I had created if I had the time and the manpower. Yes, it took a team to put this thing together and it shows.
In a nutshell, Nitro Marketing is everything that took me a painful 4 years to learn… all wrapped up in one tidy package. It is step by step… just the way my products are…which is partially why I like it so much. For the new person, this is a blueprint that has to work IF you put in the time. I will get to more of that later.
The core of Nitro Marketing is the box principal. This is where they essentially give you a flowchart with all these boxes that need to be filled in order to fully take advantage of your business.
Now, the beauty of this is that you DON’T have to fill ALL the boxes. One person, with just 2 boxes filled, is generating an income of $20,000 a month. I only have a few boxes filled and my monthly income is about $10,000 a month.
Yes, I use this system. I have used it LONG before somebody actually came out with it and I can honestly say that it works.
Let me tell you… I put in some long days. I work very hard to make my online business succeed. Maybe if I took the time to fill in more of those boxes, I’d do better. I am going to start working on them. Finding out that somebody actually put all this together has inspired me to want to do even better myself.
I can honestly say, and I am putting my reputation on the line here, that I have never seen anything like the Nitro Marketing system in all my years of internet marketing… and that includes my OWN products. Yeah, I’m damn jealous.
I strongly recommend that you at least go to their site and read as much as you can there. Sign up for the free reports. They give you more info for free than most products charge you for.
This is the real deal… and it’s about time. That’s all I have to say in my nitro marketing review because there’s no need to ramble on anymore, it speaks for itself!