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Archive for the ‘Sales Copy’ Category

If you’re an Internet marketer (you are an Internet marketer, right?) you know that if you’re creating your own product, outsourcing the sales copy is very expensive. Copywriting costs are astronomical. You can spend anywhere from $2,500 to $15,000 on a sales letter, depending on who you get to write it for you. And the waiting list for the big guys is months long. Well, this article is going to give you some good basic tips on writing your own copy that just might save you a few bucks.

Let’s start with your headline. If you get this part right, you’ve got an 80% chance of making the sale. Why? Because your headline will account for about 80% of your sales. Okay, but what’s a great headline? Essentially, a great headline is one that points out the main benefit of getting the product. For example, if you’re selling a natural acne cure, a headline like “Cure Your Acne In 3 Days Naturally…Guaranteed” will work wonders. This will get the prospect to read the rest of the sales page.

As for the content of your sales page, the best way to keep the prospect interested is to tell stories. Don’t bore them with a lot of facts. Facts tell…stories sell. You want to engage your reader. So tell him something about your personal experience with the product. Tell him how the product has changed YOUR life. Let your personality shine throughout the sales letter.

As far as the offer itself, you have to make it an offer that is almost impossible to refuse. Only you can do this. It’s your product. So check out what other competing products are going for and see if you can’t beat their offer. If most products like yours are going for $47, then selling yours for $37 or even $27 may make it an offer that people won’t be able to turn down.

The most important part next to the headline is the closing. You don’t want to close with something wimpy like, “Click below to order.” That is a terrible call to action. You need to put the words in the prospect’s mouth. “Yes Joe, I Must Have This Incredible System For Earning Money NOW!” That is how you close a sale.

Naturally, there is really more to this than I can include in an article. That’s why I’ve put together what is probably the best book ever written on ths subject…copywriting for the Internet marketer and NOT for somebody who wants to be a copywriter. It will give you all the tools you need to write copy that converts. You can find it in my signature.

There is no reason to spend thousands of dollars on sales letters.

Not even to me.

To YOUR Success,

Steven Wagenheim
Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.

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Well, you went and did it. You hired the big gun copywriter that you always wanted to get. You spent thousands of dollars on this top notch copy. Your product was converting at a lowly 1% with your old copy. You roll out this new gem and conversions go up to a stunning…1.1%. Huh? What happened? Why didn’t this big name copywriter have your product selling through the roof? Well, I’m going to tell you why but you may not like the answers. See, some things are out of the copywriter’s control. I’m going to cover them here.

The first thing is your price. I don’t know how some marketers come up with the prices that they do, but a price that is either too low or too high isn’t going to convert as well as a price that is just right. And this requires testing. However, the point is, your copywriter can only work with the price that you give him to work with. If you’re determined to sell your widget for $47 when everybody else is selling theirs for $27, you’re probably not going to make as many sales.

After price, there is your guarantee. Now I realize that if you’re selling your product through Clickbank that you’re stuck with their 60 day guarantee. However, if you can, by increasing your guarantee length, you can, in many cases, increase your conversions. I sometimes offer 6 month or even 1 year guarantees on my products. This is another thing that is beyond the copywriter’s control. He can only work with the guarantee that you give him.

Then of course there are your bonuses, or lack thereof. Like it or not, most people expect to get bonuses when they buy something. That’s just the nature of the beast. So if you don’t offer any, that’s going to hurt your conversions. But you can’t just offer any old bonuses. You have to offer bonuses that are really worth something. Again, this is something that is out of the control of your copywriter.

Finally, there are your testimonials. Some people just don’t know how to give them. They’ll send you something that is so lame, it’s not even worth putting in print. Well, guess what? Your copywriter can’t do anything about these. You can’t fudge testimonials. You have to print them just as you get them.

So before you start throwing stones at your copywriter, take a good look at these four items. They may be the REAL reason why your conversions are in the toilet.

To YOUR Success,

Steven Wagenheim
Want to save $2,500 to $15,000 in copywriting costs? Want to write copy yourself that can command that kind of payday? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.

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A lot of people are going to get this question wrong and it’s because they don’t understand the true psychological barriers to earning a living online from the “comfort” of your home. Okay, there, that should give you a clue. The question?

What’s the hardest part about Internet marketing?

If you said, not knowing what you’re doing…buzz. Sorry, wrong.

That’s only true at the very beginning. Sure, nobody knows what they’re doing when they first start out. Heck, I didn’t know what I was doing when I first started either. But I learned.

However, even with all the knowledge, you’re still not going to have success unless you do one very critical thing.

Know what it is?

Time’s up…Buzz.

Okay, here’s the answer…take action.

I don’t care how much you know. Unless you actually sit down and do the things that you need to do, you’re not going to have any success at all.

Okay, some of you are probably saying, “Duh! Well, of course not.” Ah, but do you REALLY understand WHY this is such a huge problem? I mean why is it that so many people don’t take action?

I’m going to explain why with a very specific example. After you are done reading this, you will TOTALLY understand why this process is so hard for people.

Let’s say that you want to create your own ebook. It doesn’t matter what the topic is. It can be anything at all. Okay, let’s take a look at what’s really involved with doing this.

Well, for starters, you have to create the book, which means tons of writing and tons of research in order to get the book written. But that’s only part of the problem.

A good marketer knows that in order to sell this ebook, he has to build an opt in list of prospects. To do this, he needs to create another book to give away as a free report. Plus, he needs to create a squeeze page in order to get opt ins. Then, he needs to create an autoresponder series of relevant content in order to persuade people to buy.

On top of all that, he has to create a sales page to actually sell the ebook from. And these can cost a fortune if he can’t write sales copy himself. And finally, if he wants to establish a web presence, he should also have his own full blown web site…another pain in the butt to create.

As you can see, this is a ton of work. And we haven’t even gotten to the part of actually advertising your product. But why is it that people don’t want to do this? It’s not so much because of the work itself, though that is a part of it. It goes deeper than that.

See, when you’re confronted with having to put THAT much work into something, in the back of your mind, you’re always thinking, “What if I do all that work and it’s a flop?” The thought of having to put in all that work for NOTHING is what scares people the most and that is why they don’t do it.

Truth is, if somebody did all the above for them and said, “Here, take it” they’d at least give it a shot. They’d have little to lose by putting out a few ads. If it didn’t sell, so what? They at least didn’t waste all that time creating something.

Well, when I realized this, I finally decided to do something about it. I’ve created a test product to see how it does. It’s called, very simply, “Business In A Box” and it has all the things I discussed above. All you need to do is take it and upload it to your server. Yes, you will need to get your own hosting and domain. That’s the only thing I don’t provide.

Here is what you get in “Business In A Box”.

Squeeze Page for collecting opt ins
Free Report to give away to these opt ins
52 week autoresponder series to follow up with opt ins
Product to sell
Sales Page
127 page web site loaded with content. (No, you’re not seeing things)

The only thing you have to do is just upload the sales pages, squeeze pages and site and get an autoresponder (I recommend Aweber) to send out the followup series to.

If you want to get more detailed information, here’s the web site:

http://www.stevewagenheim.com/biab/

I’ve sold a few beta copies and you can read the testimonials on the sales page itself. There are more but I didn’t include them all because, quite honestly, you wouldn’t believe what people had to say about this offer.

Why am I making it? Well, I look at it this way. I’ve already done the work by putting all this together so why not give others the chance to use it as well? So few are going to take action anyway (even doing all this for them) that I’m not worried about there being a glut on the market. Besides, I’m only going to let so many of these go before I pull this page down. So don’t be surprised if you go to it today and find it gone.

Anyway, here’s the site again.

http://www.stevewagenheim.com/biab/

If you have any questions at all, just send them to:

swagen2167@aol.com

Put “Business In A Box” in the subject

There is nothing I won’t answer. It’s not like it’s an ebook of secrets that I have to keep from you. I could tell you everything that’s on every page of every site and it won’t matter. You’ll either have to get it or do it yourself, which is what I am trying to save you the trouble of doing.

So ask anything you like. I’m an open book.

In the meantime, you now know what the hardest part of making money online is…taking action.

And believe me…for most people…it’s the deal breaker.

To YOUR Success,

Steven Wagenheim
Business In A Box

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If you’ve been an internet marketer for any amount of time at all you will know that your site’s sales copy is very important to your success.  The sales copy can literally make or break your online business.  Sales copy acts as your 24-hour-a-day salesman.  Obviously, you want to have the best salesman possible.  This post is going to reveal six of the best ways to make your sales copy as strong and alluring as possible to help you make money. 

1. Testimonials
 
Sales copy that fails to include testimonials will be lacking a vital part even if it’s well written.  Testimonials have an almost magical power to inspire confidence in people.  They give a third party, objective view of your products or services.  Most people do not fully trust what the person who sells the product has to say about it.  They know that it’s in that person’s best interest to make his/her product appear as alluring as possible.  Most people put much more trust in what the testimonials have to say, as opposed to what your sales copy claims. 

Usually only after someone has read two or three testimonials, will they begin to trust you enough to make the purchase.  This is because outside sources have confirmed that your products are great.  People feel that if others have had good luck with what you offer, they will too.  This makes testimonials essential to include in your sales copy.  Without them customers must rely solely on your promises with nothing to back it up.  And everyone knows that on the internet, scams are everywhere.

2. Massively Over-Deliver

Once you have touted your product’s benefits and shown how worthwhile they are, you should add extra value to your offer.  You need to make your offer extremely lopsided in the customers favor.  It should appear so good that no one in their right mind would pass it up.  If you fail to do this, you will lose numerous sales.

This is a tactic most TV infomercials use.  They tell you all about how great their product is, and then they add on a bunch of “extras” that you get for free with the purchase.  They tell you the value of everything you will get is something like $250.00, but if you order now you get it all for just $17.95.  This approach may seem ridiculous, but it works wonders in internet marketing.

3. Limited Time Offer
 
Adding limited time to your offer makes many people buy on the spot as opposed to waiting for another day to make the purchase.  Usually if people decide to wait before buying, you will never see them again.  This is especially true on the internet because there are virtually an infinite number of sites out there. When someone leaves without purchasing, they will most likely never come back.  To avoid this, all you need to do is tell people that the great offer displayed is only valid for today.  While this may not necessarily be the case, it will work wonders to encourage people to take action.

4. Offer a Rock Solid Guarantee

A solid 100% money back guarantee is essential on the internet.  Most people are weary of buying off a website that is unknown to them.  They don’t know what sort of person you are or what to expect.  To ease their concerns always include a legitimate money back guarantee on your products.  I like to go a step further and explain that if for any reason they are unhappy with the product, they can get a no questions asked refund and keep all the extra bonuses as a gift.  This doesn’t cost me a thing because the extras I offer are in the form of digital information.  The important thing is for your customers to feel like they can’t go wrong ordering from you.

5. Tell Them What a Mistake They Are Making If They Don’t Order

Near the end of your sales copy you should explain why it would not be in the person’s best interest to decide against ordering your product.  Do this by stating what they will miss out on should they choose not to order.  Almost everyone is motivated by fear of losing out on something great.  You need to make it sound like if they don’t order now they will regret it.

6. Let Them Know Exactly What to Do Next

When you are nearing the end of your sales copy you need to give visitors exact instructions on what to do next.  This is where sales copy is often the weakest.  You cannot allow yourself to do a great job on your sales copy, only to lose orders because you didn’t include proper ordering instructions.  You need to clearly tell the prospect what to do next.  Don’t leave them wondering what decision they should make.  Any message that prompts immediate action will work nicely.  This kind of statement stops doubt from arising in your prospect’s mind.  Tell them to order now to gain access to all of the wonderful benefits your product will give them. Make sure it’s easy to order and be sure to tell them how.

Follow these six tactics for writing killer sales copy and I guarantee you that you will sell more products and make more money.  Go right now and add these vital aspects to your website’s sales copy.

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