I have to admit it, I miscalculated. I knew video marketing was growing, but I had no idea it was THIS big. I’m going to give you some examples of what I’m talking about in a second. But trust me on this, if you’re not using video in some way to promote your business, you’re missing out big time.
Okay, now for the examples:
First let me start off by saying that I usually get most of my traffic and sales from article marketing and blogging simply because I do write a lot and I am good at it. Problem is, it’s a time consuming process. Sure, there are voice to text technologies that can make it go a little faster, but it still takes time to compose an article or blog post.
Well, not to long ago, I started getting into videos. I began with one that was simply for fun. It was a video of me teaching my (mythical) “son” about article marketing.
But then I started getting into more serious videos and I started a series called the “Real Truth About Making Money Online.” This series has gotten quite a few visitors with very little promotion. It really doesn’t take a lot to get videos seen because YouTube is so big these days. Basically just putting up a video and doing just a little promotion is going to get you views. And if your videos get picked up by other sites, well, that’s just a bonus.
I also made a video of me playing the guitar and I’ve actually gotten some pretty cool feedback on that one.
Point is, by doing all these videos (I think I’ve done about 20 so far) I am beginning to make a name for myself as a video marketer, which in my opinion is just another name for an internet marketer who does videos. Now, if you do videos that are good quality, well, you’ve got it made because these are gold.
But why? Why are videos gold, especially if you’re physically in them?
The reason is recognition and credibility. See, when somebody can actually see who you are, they’re more likely to trust what you have to say. Let’s face it, the internet can be a scary place and it’s hard to tell who you can trust and who you have to stay away from. Video makes this process a little easier for the prospect, especially if you come across as genuine and sincere, and actually give some value in your videos. On top of that, you can put a link to your website in the description for the added bonus of more traffic and sales.
So, if you really want to increase your online earnings, get into video marketing and start creating videos around the topics your business is about.